A personalised approach to IVF

IVF should be an exciting next step in your journey. That’s why we’ve created a service that is free from hidden fees and minimises the time spent at clinics and travelling.

World-class expertise

Our team has worked at the most successful London clinics and has a combined 150+ years of experience.

transparent pricing

No more surprise costs or hidden fees. Our complete IVF package includes everything for your path to becoming parents.

end to end care

We will help you every step of the way, from initial testing, to IVF, to pregnancy monitoring to avoid miscarriages.


No need to commute anymore! We will arrange all blood tests and ultrasound scans from the comfort of your home.

Mobile Phlebotomy

We work with clinics and nurses nationwide to minimise the disruption in your busy life.


We have a strong history of IVF success. Join the many families who made their dreams come true with Plan Your Baby.

What Sets Us Apart?

What Sets Us Apart?

 Plan Your Baby boasts a team with unmatched experience, offering cutting-edge IVF treatments like immunology, microbiome assessments, ovarian ageing, and HGH for eligible patients.

Understanding the challenges of IVF, we’ve partnered with over 400 labs and clinics across the country for easier access to blood tests and scans. In London, our mobile phlebotomy service brings blood tests to your doorstep, requiring only a few visits to our clinic per cycle.

We’re committed to supporting you through every step, offering quick responses via WhatsApp, email, or phone, and closely monitoring your progress, especially during the critical first trimester.


  • 150+ years of collective team experience.
  • Swift support and local monitoring nationwide.
  • Personalised care with the latest IVF innovations for suitable candidates.
  • Comprehensive first trimester monitoring and support.

Dr Sami Almusawa

Medical Director and Leading Fertility Consultant MBBS, MRCOG

Dr Almusawa is a highly qualified member of the Royal College of Obstetricians and Gynaecologists.

Sami worked at ARGC (the UK clinic with the highest success rates) for 8-years with Mr Mohamed Taranissi. One of the most well-known IVF doctors worldwide. 

I’m incredibly grateful to have discovered this company, as it has saved me time, money, and a lot of stress. Thank you for all your support!       

Highly recommend Plan Your Baby!


I cannot express enough gratitude towards Plan Your Baby for their role in making our dream of starting a family a reality. Our fertility journey was long and challenging, but with their tailored approach and 24/7 availability, we finally succeeded.


I had an incredibly positive experience with Plan Your Baby and I can’t praise Maria enough for her outstanding support throughout the entire journey. The service itself was top-notch, and I felt well cared for every step of the way.


book now

Book your free 15 minute consultation

Book your free 15 minute consultation

Take the first step towards your fertility journey. In just a few simple steps, you’ll secure your appointment with a professional who can provide the guidance you seek.

About Us

Our Founder

In creating Plan Your Baby, my vision was clear: to transform the IVF landscape.

I saw too many potential parents grappling with hidden costs and emotional turmoil.

At Plan Your Baby, we champion transparency and compassionate care. Ensuring that the journey to parenthood is as accessible and supportive as it should be.

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