The highest Success rates in the uk
In partnership with

Why did your IVF Cycle fail?

If your IVF treatment did not result in pregnancy, understanding the reasons behind the outcome can help guide future decisions. Our fertility specialists review your treatment history, test results, embryo development, and clinical factors to identify potential areas for further investigation. You will then have a consultation with an experienced fertility doctor.

Instant booking and consultation within 48 hours
1 hour in depth medical  history review prior to call
Fertility Doctors with 20+ years of experience
£175 credited towards your treatment plan
Couple sitting close on a couch, holding hands gently, showing affection and comfort.
67%
Success Rate
for patients aged 37 and under*
HFEA-LICENSED
Satellite clinic of ARGC
5.0 STARS
Rating on Google Reviews
450+
Locations in the UK
1,000+
Happy patients
WHO IT IS FOR

When we can help

Our goal is to identify clinically meaningful factors that may influence implantation or early pregnancy development. Sometimes standard fertility tests show normal results, in these situations, more detailed investigation may be appropriate.

You had a pregnancy loss (naturally or via IVF)

Early pregnancy loss often happens without clear explanation. Our doctors will review your previous lab test results, treatment protocols and may prescribe additional comprehensive testing (immunes, vitamins, genetics) or medication to support ovulation and implantation. They may also suggest IVF/ICSI with genetic testing.
At Plan Your Baby™ we also offer a unique service - Pregnancy Monitoring for the first 3 months of your pregnancy before NHS monitoring starts.

You had one or more unsuccessful embryo transfers

A failed embryo transfer does not always indicate a problem with the embryo itself. Factors related to the uterus, implantation environment, genetics, or other underlying conditions may influence the outcome. Our doctors will review your previous IVF treatment, embryo development reports, transfer history, and fertility investigations to discuss whether additional testing or a different treatment approach may be appropriate.

You have specific immune or gynecological condition

Some fertility challenges are influenced by underlying medical conditions that require a more individualised approach. Our doctors have experience supporting patients with endometriosis, PCOS, adenomyosis, low ovarian reserve, immune conditions, and other factors that may affect fertility or pregnancy outcomes. Following a detailed review of your medical history and previous investigations, we may recommend further testing or treatment options tailored to your specific circumstances.

advantages

Why Patients Choose Us

Plan Your Baby™ is the only fertility clinic in the UK offering IVF and fertility treatments built around your lifestyle, supported by a holding-hand approach so you never face your journey alone.

One dedicated doctor and nurses
Open 7 days a week
Supporting you via Whatsapp and email
450+ partner locations across the UK
At home nurse visits for blood tests
Same-day results* for most tests
Medication home delivery
Seamless online booking and video consultations
Clear pricing, no hidden costs
Automatic enrolment for Plan Your Baby™ Rewards
Explore HOW IT WORKS
our vision

How Is Our Care Different?

.

Your first conversation

Plan Your Baby

A free 15-minute call with a nurse, before you pay for anything

Other Clinics

A paid consultation is usually the first step

Before you start
Plan Your Baby

Thorough investigations to identify the cause of infertility (microbiome and many more)

Other Clinics

Hormones and a basic scan

Stimulation dosing
Plan Your Baby

Precision is based on daily blood tests and all dosages are adjusted around your hormones

Other Clinics

Standard protocol

Monitoring during stimulation
Plan Your Baby

Bloods every other day or daily, ultrasound scans every other day

Other Clinics

Typically every 4-5 days

Your medication
Plan Your Baby

Right medication and the right dose, not the cheapest on the list. Delivered to your door

Other Clinics

A standard drug list for the protocol

Nutrition and counselling
Plan Your Baby

Free of charge

Other Clinics

Usually charged separately, if offered

If your cycle isn't right to start
Plan Your Baby

We only start when cycle is suitable to maximise the chances of success

Other Clinics

Medication often starts on day one regardless

Transfer day
Plan Your Baby

Progesterone tested and the dose adjusted on the day

Other Clinics

A standard dose, the same for everyone

After embryo transfer
Plan Your Baby

Progesterone re-tested every two to three days until your pregnancy test

Other Clinics

Not checked

After a positive pregnancy test
Plan Your Baby

Close pregnancy monitoring and care to ensure pregnancy progresses well

Other Clinics

Often ends at the positive test or the first scan

Travel
Plan Your Baby

Only twice — for egg collection and embryo transfer

Other Clinics

Every appointment

What it costs
Plan Your Baby

No hidden costs, the full breakdown given before treatment starts

Other Clinics

A headline cycle price, with unexpected add-ons quoted later

5.0 rating on Google Reviews

Patients Happy Stories

5 stars

El.

T.

I am writing to say the MOST enormous thank you for everything that you did last summer to support me through my first trimester of pregnancy. I am completely over-the-moon to let you know that we welcomed little T. on 10th March. She has arrived healthy, happy, and utterly perfect (we're biased!). 

I felt so well looked-after and reassured throughout what was a very anxious time. From our first call with Dr we were so relieved to have a 'plan' (albeit not one that we were expecting to need), and his guidance through the slightly murky world of RI was so valuable. To be able to be in touch with your incredible nurses (esp. Vivian), Dr Sami and Marija regularly made a huge difference, and nothing was too much trouble (even early pregnancy scans in Lisbon when we were on holiday!). 

We feel unbelievably blessed to have the family of five that we dreamed of T.'s big brother and sister adore her, and we are soaking up every moment of these special newborn days. I won't hesitate to recommend PYB to anyone else who finds themselves in the same situation that we did. 

THANK YOU. 

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5 stars

Sophie S.

Delilah Hazel and Etta Philippa

Sophie and I wanted to introduce you to the newest Spencers - Delilah Hazel and Etta Philippa born 3rd November just after 5pm weighing 5lb 12oz and 5lb 4oz.Thank you to you all for your support on this journey - you’ve made our dreams come true.

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5 stars

Sophie P.

Flynn

Good morning. Just wanted to share our amazing news of baby Flynn's arrival on the 19th June, Thank you all for making this happen

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5 stars

L. W.

V.

Finally, I'd just like to say that we've had a brilliant experience with everyone at Plan Your Baby and have felt so reassured during these early weeks, so thank you very much for that. Thanks, L.

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5 stars

Lucy & Joe Wilding

Jude

Hello, I am just writing to let you know of the arrival of our baby Jude. He arrived to us 2 weeks early on the 15th April. We would like to thank you for helping us achieve our goals on our fertility journey. After 2 years of trying you made our dreams come true on the first attempt, which was more than we could have ever imagined. The staff and Dr Sami were all so informative and attentive. We couldn't have asked for anymore from you... Thank you a million times over. Best Wishes, Lucy & Joe Wilding

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5 stars

Abbey K.

Felix Cillian

I just wanted to share some news with the team. We used your services earlier this year for early pregnancy monitoring following recurrent miscarriages the previous year. 

Our baby boy Felix Cillian was born in August at 38w+2, weighing 7lbs7ozs. He is absolutely wonderful and we are over the moon with our rainbow baby. We couldn’t have got here without the support of your clinic and we are incredibly thankful. 

Please pass our thanks onto the whole team.

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5 stars

Lauren C.

Baby Cora Rose

The biggest thank you to Plan Your Baby for completing our family. They made us feel safe, supported & confident when our trust in the process had been completely destroyed. They also made us feel extremely well cared for & humanised in an industry that can make you feel like a number. I needed a lot of personal support & Marija was always there to give it to me. Dr Sami threw everything at this attempt, knowing it was our last & I am just so grateful that he took no chances with our care. I really felt his human investment in our family, it wasn’t that he wanted the numbers for his clinic, he wanted this baby for us. Thank you again to the PYB team. We are beyond grateful.

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5 stars

Lindsay G.

Baby Katie

Plan your baby provided us with support and reassurance at a very tricky time. Their early pregnancy monitoring was thorough and Marija was always quick to respond to any questions, worries or concerns. I had been looking for exactly what plan your baby offers, someone to guide you through the unknown of a new pregnancy after recurrent loss from the ease of your local area.

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5 stars

Victoria C.

Baby Innis

Since the first interaction with Dr Sami and Marija trying to conceive through to their early pregnancy support we wouldn't be staring at our beautiful 8 day old. Having previous miscarriage and struggles, when I finally saw those double lines I was left feeling anxious and terrified . Immediately, I got support throughout my first trimester and I truly do believe the plan in place meant she is here today. Couldn't be more grateful. Thank you Plan my Baby.

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5 stars

Abigail M.

Baby Rowan

I came to Plan Your Baby after a missed miscarriage, knowing I wanted to do everything I could to support my next pregnancy. I initially had advice on fertility testing, which was thankfully not needed as we conceived quickly the second time round.

I had support from PYB in the first 3 months of my pregnancy — regular blood tests and scans and medication to help the pregnancy. Marija and Dr Sami were supportive, knowledgeable and kind throughout the whole period, providing me with much needed emotional support, especially with some early bleeding in the first few weeks.

I wouldn't hesitate to recommend PYB, especially for the flexible, remote support aspect.

My little boy is here now, so thank you from the two of us.

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5 stars

Veronica E.

Baby Celine

I’m incredibly grateful for the support I received from Plan Your Baby during the early stages of my pregnancy. Their team was always available—no matter the time—to guide me, recommend trusted labs and professionals, and help me navigate this delicate and uncertain period with peace of mind.

One of the things that made a huge difference for me was the convenience of their at-home services, including blood collection and progesterone injections. It took a great weight off my shoulders during a time when rest and reassurance were so important.

I wholeheartedly recommend their services to anyone going through the early phases of pregnancy, especially after an embryo transfer. Their care and responsiveness made me feel calmer, more secure, and truly supported.

A very special thank you to Dr. Sami and Marija—without your dedication and kindness, my journey would have been much more difficult.

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5 stars

Aisling O’K.

Baby Teddy

We came to Plan Your Baby following a number of years of failed fertility treatments. From the start Marija and Dr Sami made us feel supported, heard and reassured. We felt immediately that PYB could be the people to help us have a baby. Throughout the IVF process they were always available to support us and we felt confident in their care.

Their unique approach to fertility treatment made IVF more accessible, less stressful and less of a burden when also trying to juggle work. Our son was born in May and we simply couldn’t be more grateful to them for getting us here.

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5 stars

Jade G.

Baby Vienna

Plan your baby have been amazing with me throughout my time with them and if it wasn’t for them I wouldn’t be 20 weeks in with my rainbow baby. There very attentive and fast with there replies and quick on helping with all your needs.

Deffo recommend plan your baby if you are struggling with getting pregnant and keeping babies there truly amazing and the support is unreal.

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5 stars

Jonny C.

Baby Molly

Dr. Sami and his team were nothing short of incredible. They gave us clarity, care and hope when we were afraid to believe this pregnancy could work out. They are the reason we have our gorgeous girl, Molly.

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Timeline

85% IVF Done close to where you live

Nationwide
London (partner IVF clinic)
Nationwide
Stimulation
Trigger
Embryo Transfer
Monitoring

1

Starting
stimulation

12

Blood test & Ultrasound scan every other day

13

14

Trigger shot

15

16

Egg collection

17

Embryo
transfer

21

Post embryo transfer blood test

17

Monitoring

31

Pregnancy test
Stimulation
Day 1-12  |  Nationwide

Day 1

Starting stimulation

Day 2-12

Blood test & Ultrasound scan every other day
Trigger
Day 13-16  |  London (partner IVF clinic)

Day 13/14

Trigger shot

Day 15/16

Egg collection
Embryo Transfer
Day 17-21  |  London (partner IVF clinic)

Day 17-20

Embryo transfer

Day 21

Post embryo transfer blood test
Monitoring
Day 22-31  |  Nationwide

Day 22-30

Monitoring

Day 31

Pregnancy test
Services

In-Depth Fertility Investigations

When standard tests do not explain what is happening, we offer more detailed investigations as clinically appropriate.

Recurrent Miscarriage & Unsuccessful IVF

When pregnancy loss or repeated IVF cycles occur, we may assess hormones, your womb, blood clotting, immune and genetic factors.

This can include advanced imaging for your womb using 3D ultrasound, thrombophilia screening, reproductive immunology blood tests, and chromosome testing for both partners.

These investigations try to help identify underlying causes that are not visible on routine screening.

Couple sitting close on a couch, holding hands gently, showing affection and comfort.
Medical professional pointing at a uterus ultrasound scan on a diagnostic monitor.

Female Comprehensive Assessment

Where needed, we examine the uterus and fallopian tubes in greater detail.

This may involve 3D saline sonography, HyCoSy to assess tubal patency, or diagnostic procedures such as hysteroscopy when structural issues are suspected.

Each step is discussed in advance and performed only if indicated.

Male Advanced Testing

If semen analysis does not provide enough information, further testing may be recommended.

This can include sperm DNA fragmentation testing, Y chromosome microdeletion testing, testicular ultrasound, or semen culture.

Male fertility is assessed as thoroughly as female fertility when clinically appropriate.

Male doctor in dark scrubs with glasses stands in a bright, modern operating room with equipment.Child's hand resting on a pregnant belly with a heart outline drawn over it.

Pregnancy monitoring

Pregnancy monitoring provides structured clinical oversight during early and ongoing pregnancy, particularly when reassurance, closer observation, or additional support is needed.

With Plan Your Baby™ you can access early intervention when needed, and benefit from comprehensive medical care: from hormonal tests to viability and heartbeat checks.

All for peace of mind in the early weeks before your first NHS scan.

Our team

Your Medical Experts

Our fertility team brings together leading consultants, nurses, embryologists, and specialists in genetics, nutrition, and wellbeing — providing complete care at every stage of your journey.

Dr Lisa Stradiotto

Fertility Consultant at Plan Your Baby · MBBCH, MRCOG

Dr Mara Kotrotsou

Fertility Consultant at Plan Your Baby · MUDr, MBA

Dr Sami Almusawa

Medical Director and Leading Fertility Consultant at Plan Your Baby™ MBBS, MRCOG

Dr Nora Sahly

Speciality Doctor in Fertility, Sexual and Reproductive Health · MBBS, MRCOG, MRCPI (O&G), DFSRH

Prof Ying Cheong

Fertility Consultant at Plan Your Baby · MB BCh BAO, MD, MRCOG, FRCOG

Marija Skujina

Plan Your Baby™ CEO & Founder and Certified Fertility Nurse

Vladimir Ovsyankin

Nineteen years in embryology, from early PGT work in Chicago to senior laboratory practice at ARGC since 2006.

Dr Venki

Clinical Lead for Hysteroscopy at King's Fertility and King's College Hospital, and RCOG preceptor for hysteroscopy training.

Vivian Montero

ASRM-certified fertility nurse with over a decade of IVF experience across Central America and the Caribbean.

Merilyn Barrantes

Came to fertility from surgical and critical care nursing, and now supports patients through egg collections and transfers.

Alessandra Ripanelli

Nine years in a busy London fertility clinic. BFS-certified in pelvic ultrasound and experienced in endometrial biopsies.

Anna Balchan

A midwife since 2012 and former nursing manager, working across IVF, IUI, egg donation, shared motherhood and surrogacy.

Kumar Kunde

Senior consultant at Guy's and St Thomas', where he leads the Endometriosis Treatment Centre.

Katherine Romazina

Managed obstetrics and antenatal teams for the NHS before taking on the day-to-day running of the clinic.

Dr Louise Goddard-Crawley

Twenty years in the psychology of fertility and reproductive loss, including a decade at a London fertility clinic.

Valerie Shaikly

Consultant Clinical Scientist and Fellow of the Royal College of Pathologists, co-founder of Fertility Genetics.

Karen Sage

Genetic counsellor and co-founder of Fertility Genetics, offering independent advice on testing options.

Vicki Harmer

BANT-registered, supporting patients with PCOS, endometriosis, male factor infertility and recurrent miscarriage.

Hannah Pearn

Leads a fertility acupuncture team across four London clinics, combining Western and Traditional Chinese Medicine.

Milena Mastroianni

BANT-registered, building nutrition and supplement plans around each couple's own fertility investigations.

Sandra Hewett

BICA-accredited counsellor working in both NHS and private clinics, including donor conception implications.

Dora Fotopoulou

Twelve years across NHS and private practice: donor conception, solo parenthood, LGBTQ+ families and pregnancy loss.

Nomy Cohen

Twenty-five years supporting individuals and couples through donation, surrogacy, pregnancy loss and early menopause.

Pricing Estimate

Understand Your Treatment Costs

At Plan Your Baby™, we believe in transparent pricing. Our treatment costs are not fixed as each patient journey is unique and personalised to your specific needs.

The final cost depends on various factors including required investigations, medication protocols, and additional procedures that may be recommended based on your individual circumstances.

Check Financing options
IVF

cost breakdown *

Initial consultation

£175

Pre treatment investigations

from £695

Consultation with Fertility Nutritionist

£0

Consultation with Fertility Counsellor

£0

Infectious screenings (3 months within egg collection)

£400 - £735

IVF cycle (total fee)

£8,375

ICSI

£1,350

Medications

£1,000–£2,500

Embryo storage fee

£30
/ month

Additional embryology services (if required)

from £300

*Actual costs may differ depending on your personal medical situation and treatment pathway. The typical cost of an IVF cycle is £8,500–£10,000, with a personalised treatment plan and full cost breakdown provided after initial investigations.

Check Financing options

Start your fertility journey now and split the cost

Spread the cost of treatment

Fixed upfront pricing

Simple online application

Our financing providers: Humm

Join our Rewards Program

Exclusive access to discounts and special offers from fertility-friendly and wellness brands that share our values.

Certifications

We Are Certified for the Highest Quality Standards

ico certificate Care Quality Commission logo with text 'Regulated by' above it on a purple background.Text reading General Medical Council in blue serif font on white background.
Information

Frequently Asked Questions

What is IVF and how does it work?

How long does a typical IVF cycle take?

Can IVF be successful on the first attempt?

What are common side effects?

How is IVF different for women over 35?

What happens if IVF is unsuccessful?

Is IVF possible for woman in her 40s?

Can women get pregnant at 45 with donor eggs?

What is ICSI and how it is different to IVF?

Can IVF work if there is a male infertilty factor?

Why does IVF fail if embryos look good?

read patient stories

Book Your Free Consultation

Take the first step towards parenthood today. Our expert team is ready to guide you through your fertility journey with personalized care and support.

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Book a Call

If you'd like to expedite your appointment or have any questions for us before booking, you can reach us directly via WhatsApp

Initial Free Consultation

Smiling woman with glasses and long blonde hair wearing a white collared shirt against a light background.

Speak to our senior nurse or fertility coordinator

15 min online video consultation

Initial guidance on our approach and treatments

Treatment options overview and next steps

Price

£0

Price

£0

recommended

Fertility Doctor consultation

Man with glasses, beard, and striped shirt smiling in a circular avatar photo.

Included:

30–45 min online video consultation

Review of your medical history and personal fertility goals

Expert guidance on all available treatment options

Personalised treatment plan

Price

£175

Book a Call

If you'd like to expedite your appointment or have any questions for us before booking, you can reach us directly via WhatsApp

Man with glasses, beard, and striped shirt smiling in a circular avatar photo.

Included:

45 min online video consultation

Review of your medical history and personal fertility goals

Expert guidance on all available treatment options

Personalised treatment plan

Price

£175

£300

Book a Call

If you'd like to expedite your appointment or have any questions for us before booking, you can reach us directly via WhatsApp

Initial Free Consultation

Smiling woman with glasses and long blonde hair wearing a white collared shirt against a light background.

Speak to our senior nurse or fertility coordinator

15 min online video consultation

Initial guidance on our approach and treatments

Treatment options overview and next steps

Price

£0

Price

£0

recommended

Medical Director Consultation

Man with glasses, beard, and striped shirt smiling in a circular avatar photo.

Dr Sami Almusawa

Medical Director and Leading Fertility Consultant

Included:

45 min online video consultation

Review of your medical history and personal fertility goals

Expert guidance on all available treatment options

Personalised treatment plan

Price

£148.75 £175

15% off

Book a Call

If you'd like to expedite your appointment or have any questions for us before booking, you can reach us directly via WhatsApp

Initial Free Consultation

Portrait of a woman wearing a colorful floral hijab and a light beige top against a white background.

Free consultation with our speciality doctor

15 min online video consultation

Initial guidance on our approach and treatments

Treatment options overview and next steps

Price

£0

Price

£0

recommended

Medical Director Consultation

Portrait of a woman wearing a colorful floral hijab and a light beige top against a white background.

Dr. Nora Sahly

Speciality Doctor in Fertility, Sexual and Reproductive Health

Included:

45 min online video consultation

Review of your medical history and personal fertility goals

Expert guidance on all available treatment options

Personalised treatment plan

Price

£175