Fertility & Pregnancy Virtual Clinic

Personalised fertility care across the UK that combines medical excellence, transparent pricing, and a hand-holding approach — helping you plan your family with clarity and confidence.

explore services
5.0
5 stars
Rating on Google Reviews
450+
Locations in the UK
1,000+
Happy patients
Fertility & Pregnancy Virtual Clinic
Explore services
5.0
5 stars
Rating on Google Reviews
450+
Locations in the UK
1,000+
Happy patients
Coming This September: Care in a New Country
Same team, same hand-holding, same clinic behind the highest success rates in the country. Details coming soon.
advantages

Why Patients Choose Us

Plan Your Baby™ is the only fertility clinic in the UK offering IVF and fertility treatments built around your lifestyle, supported by a holding-hand approach so you never face your journey alone.

One dedicated doctor and nurses
Open 7 days a week
Supporting you via Whatsapp and email
450+ partner locations across the UK
At home nurse visits for blood tests
Same-day results* for most tests
Medication home delivery
Seamless online booking and video consultations
Clear pricing, no hidden costs
Automatic enrolment for Plan Your Baby™ Rewards
Explore HOW IT WORKS
Certifications

We Are Certified for the Highest Quality Standards

ico certificate Care Quality Commission logo with text 'Regulated by' above it on a purple background.Text reading General Medical Council in blue serif font on white background.
Services

Our Fertility Services

Fertility Assessment

Comprehensive male and female fertility assessments with convenient at-home nursing appointments.

Assistance with conception

Non-invasive, personalised treatment with close monitoring, blood tests, scans, and medication where needed.

IVF

Personalised IVF treatment with ongoing medical oversight and local monitoring.

Pregnancy Monitoring

Ongoing monitoring from early pregnancy to provide reassurance and clarity.

Women's Fertility Assessment

Comprehensive fertility assessments with convenient at-home nursing appointments.

Egg freezing

A structured egg freezing process with expert support, local monitoring, and clear timelines throughout.

IVF with donor eggs or sperm

IVF treatment using donor eggs or sperm, supported by personalised medical planning and ongoing care.

Pregnancy Monitoring

From day 1 of your pregnancy, we closely monitor to help reduce the risk of miscarriage.

Male Fertility Assessment

Includes comprehensive Semen test, Semen DNA fragmentation test and hormones, Genetic test, testicular ultrasound scan

Surgical semen extraction - PESA/ TESA (micro)

Specialist procedures to retrieve sperm when it cannot be produced naturally.

Semen preservation

Freezing and storage of sperm for future fertility treatment or family planning.

Fertility Assessment

Comprehensive fertility assessments with convenient at-home nursing appointments.

Egg and sperm donation

Support with donor pathways, medical planning, and coordination with trusted partner services.

Reciprocal IVF

A shared IVF journey where one partner provides eggs and the other carries the pregnancy.

Pregnancy Monitoring

Ongoing pregnancy monitoring with continuity of care and personalised support.

Our team

Your Medical Experts

Our fertility team brings together leading consultants, nurses, embryologists, and specialists in genetics, nutrition, and wellbeing — providing complete care at every stage of your journey.

Marija Skujina

Plan Your Baby™ CEO & Founder and Certified Fertility Nurse

Dr Sami Almusawa

Medical Director and Leading Fertility Consultant at Plan Your Baby™ MBBS, MRCOG

Dr. Nora Sahly

Speciality Doctor in Fertility, Sexual and Reproductive Health

Vladimir Ovsyankin

Senior Clinical Embryologist

Dr Venki

Gynaecologist specialising in reproductive medicine and hysteroscopic surgery

Vivian Montero

Senior Fertility Nurse

Merilyn Barrantes

Senior Fertility Midwife

Alessandra Ripanelli

Senior Fertility Midwife

Anna Balchan

Senior Fertility Midwife

Katherine Romazina

Clinic Manager at Plan Your Baby™

Dr Louise Goddard-Crawley

Chartered Psychologist

Valerie Shaikly & Karen Sage

Clinical Scientist & Genetic Counsellor

Vicki Harmer

Fertility Nutritional Therapist

Hannah Pearn

Fertility Acupuncturist

Milena Mastroianni

Registered Nutritional Therapist certified in Couples' Fertility

Sandra Hewett

Humanistic counsellor and Fertility Counsellor

Dora Fotopoulou

Integrative Relational Psychotherapist and Fertility Counsellor

Nomy Cohen

Fertility Counsellor

5.0 rating on Google Reviews

Patients Happy Stories

5 stars

Lauren C.

Baby Cora Rose

The biggest thank you to Plan Your Baby for completing our family. They made us feel safe, supported & confident when our trust in the process had been completely destroyed. They also made us feel extremely well cared for & humanised in an industry that can make you feel like a number. I needed a lot of personal support & Marija was always there to give it to me. Dr Sami threw everything at this attempt, knowing it was our last & I am just so grateful that he took no chances with our care. I really felt his human investment in our family, it wasn’t that he wanted the numbers for his clinic, he wanted this baby for us. Thank you again to the PYB team. We are beyond grateful.

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5 stars

Lindsay G.

Baby Katie

Plan your baby provided us with support and reassurance at a very tricky time. Their early pregnancy monitoring was thorough and Marija was always quick to respond to any questions, worries or concerns. I had been looking for exactly what plan your baby offers, someone to guide you through the unknown of a new pregnancy after recurrent loss from the ease of your local area.

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5 stars

Victoria C.

Baby Innis

Since the first interaction with Dr Sami and Marija trying to conceive through to their early pregnancy support we wouldn't be staring at our beautiful 8 day old. Having previous miscarriage and struggles, when I finally saw those double lines I was left feeling anxious and terrified . Immediately, I got support throughout my first trimester and I truly do believe the plan in place meant she is here today. Couldn't be more grateful. Thank you Plan my Baby.

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5 stars

Abigail M.

Baby Rowan

I came to Plan Your Baby after a missed miscarriage, knowing I wanted to do everything I could to support my next pregnancy. I initially had advice on fertility testing, which was thankfully not needed as we conceived quickly the second time round.

I had support from PYB in the first 3 months of my pregnancy — regular blood tests and scans and medication to help the pregnancy. Marija and Dr Sami were supportive, knowledgeable and kind throughout the whole period, providing me with much needed emotional support, especially with some early bleeding in the first few weeks.

I wouldn't hesitate to recommend PYB, especially for the flexible, remote support aspect.

My little boy is here now, so thank you from the two of us.

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5 stars

Veronica E.

Baby Celine

I’m incredibly grateful for the support I received from Plan Your Baby during the early stages of my pregnancy. Their team was always available—no matter the time—to guide me, recommend trusted labs and professionals, and help me navigate this delicate and uncertain period with peace of mind.

One of the things that made a huge difference for me was the convenience of their at-home services, including blood collection and progesterone injections. It took a great weight off my shoulders during a time when rest and reassurance were so important.

I wholeheartedly recommend their services to anyone going through the early phases of pregnancy, especially after an embryo transfer. Their care and responsiveness made me feel calmer, more secure, and truly supported.

A very special thank you to Dr. Sami and Marija—without your dedication and kindness, my journey would have been much more difficult.

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5 stars

Aisling O’K.

Baby Teddy

We came to Plan Your Baby following a number of years of failed fertility treatments. From the start Marija and Dr Sami made us feel supported, heard and reassured. We felt immediately that PYB could be the people to help us have a baby. Throughout the IVF process they were always available to support us and we felt confident in their care.

Their unique approach to fertility treatment made IVF more accessible, less stressful and less of a burden when also trying to juggle work. Our son was born in May and we simply couldn’t be more grateful to them for getting us here.

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5 stars

Jade G.

Baby Vienna

Plan your baby have been amazing with me throughout my time with them and if it wasn’t for them I wouldn’t be 20 weeks in with my rainbow baby. There very attentive and fast with there replies and quick on helping with all your needs.

Deffo recommend plan your baby if you are struggling with getting pregnant and keeping babies there truly amazing and the support is unreal.

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5 stars

Jonny C.

Baby Molly

Dr. Sami and his team were nothing short of incredible. They gave us clarity, care and hope when we were afraid to believe this pregnancy could work out. They are the reason we have our gorgeous girl, Molly.

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Process

Step-by-Step Treatment Guide

01

Consultation & Assessment

Consultation & Assessment

Meet your dedicated consultant for a detailed review of your medical history, lifestyle, and fertility goals. Together, you’ll outline your personalised care pathway and next steps.

One-to-one video or in-clinic consultation
Review of previous tests and medical history
Discussion of treatment options and timelines
Opportunity to ask questions and feel fully informed
02

Fertility Check

Fertility Check

The fertility check is a comprehensive assessment of both partners’ reproductive health. It combines medical history, examinations, blood tests, and imaging to identify any factors that may affect fertility. The results guide personalised recommendations and next steps to optimise chances of conception.

Blood tests (hormones, thyroid, clotting/autoimmune screens, infections)
Imaging (ultrasound of uterus and ovaries; other scans if needed)
Semen analysis for male partner (if applicable)
Blood tests and scans arranged locally
03

Results & Diagnosis

Results & Diagnosis

Our fertility consultant reviews all investigation findings to determine the factors affecting fertility. This stage provides a clear understanding of your reproductive health, identifies any conditions that may impact conception, and guides the next steps or treatment options tailored to your situation.

Review of all test results (blood tests, imaging, semen analysis)
Identification of any fertility-related issues or underlying medical conditions
Discussion of potential causes of infertility or recurrent miscarriage
Clarification of any uncertainties or need for further investigations
04

Personalized Treatment Plan

Personalized Treatment Plan

A personalised fertility treatment plan is developed based on your test results and diagnosis. The plan outlines the recommended treatment, expected outcomes, and any potential risks. Costs are reviewed and agreed upon before starting, ensuring you are fully informed. Once agreed, treatment can commence according to your personalised plan.

Discussion of treatment options based on diagnosis and fertility assessment
Consideration of patient preferences, lifestyle, and medical history
Review of expected success rates, risks, and timelines
Agreement on treatment plan and associated costs
Scheduling and initiation of treatment (e.g., medication, IUI, IVF, or other interventions)
05

Payment & Cost Agreement

Payment & Cost Agreement

Patients review and agree on the costs of their personalised fertility treatment. Options for payment or instalment plans are discussed to suit individual circumstances, ensuring clarity and financial transparency before starting treatment.

Review of the total cost of the recommended treatment
Discussion of available payment options (full payment, instalments, financing)
Agreement on payment method or structured payment plan
Confirmation of costs before treatment begins
06

Starting Your Treatment

Starting Your Treatment

Once the personalised plan is agreed upon and costs are settled, treatment can begin. This stage ensures all preparations are complete, including tests, consents, and appointments. Patients are guided through the process step by step, with ongoing support to optimise outcomes and provide reassurance throughout treatment.

Final review of the personalised treatment plan
Confirmation that all tests, consents, and payments are complete
Scheduling of treatment sessions (e.g., medications, procedures, or interventions)
Support and guidance on what to expect during the treatment process
See all services

Book Your Free Consultation

Take the first step towards parenthood today. Our expert team is ready to guide you through your fertility journey with personalized care and support.

Email us

Available 24/7

No waiting list

Fast response guaranteed

Book Your Free Consultation
Information

Frequently Asked Questions

read patient stories

What is the first step to start my fertility journey?

How long does the fertility assessment take?

Why choose Plan Your Baby for your journey to parenthood?

What fertility treatments do you offer?

What requirements should be met before treatment?

What are the success rate for fertility treatments?

How much does a fertility treatment cost and what financing options are available?

Is IVF possible for woman in her 40s?

Can women get pregnant at 45 with donor eggs?

What is ICSI and how it is different to IVF?

Can IVF work if there is a male infertilty factor?

read patient stories
media

We Are Featured In

excellence

Our Industry-Recognised Awards

Hexagonal badge with Global Tech Awards logo, gold ribbon reading WINNER, and year 2025.SME News UK Enterprise Awards 2025 badge for Plan Your Baby as Most Supportive Fertility Treatment Clinic London.Gold medal with laurel wreath labeled 2025 Fertility Care Awards, Highly Commended Best Fertility Doctor.Corporate Vision 2025 Corporate Excellence Awards Best Fertility Clinic 2025 London badge.Global Tech Awards 2023 winner badge with a gold globe and star on a dark hexagon background.Femtech World Awards 2026 winner badge with gold laurels on a dark blue circle background.
trusted by

Our Partners

We provide leading fertility assessments, treatments, and ongoing care in partnership with world-renowned organisations across the fertility field.

Sign up for news and offers from Plan Your Baby™

Summer Offer

Start your fertility journey with Plan Your Baby and receive:

£500 off IVF
£500 off Egg Freezing
£75 off Assistance with Conception
Discount applies when treatment starts within three months of your consultation. Use code SUMMER2026 when you begin treatment.
Offer available for consultations booked by 31 August.

Book a Call

If you'd like to expedite your appointment or have any questions for us before booking, you can reach us directly via WhatsApp

Initial Free Consultation

Smiling woman with glasses and long blonde hair wearing a white collared shirt against a light background.

Speak to our senior nurse or fertility coordinator

15 min online video consultation

Initial guidance on our approach and treatments

Treatment options overview and next steps

Price

£0

Price

£0

recommended

Fertility Doctor consultation

Select doctor
Select doctor

Included:

30–45 min online video consultation

Review of your medical history and personal fertility goals

Expert guidance on all available treatment options

Personalised treatment plan

Price

£125

Book a Call

If you'd like to expedite your appointment or have any questions for us before booking, you can reach us directly via WhatsApp

Select doctor
Select doctor

Included:

45 min online video consultation

Review of your medical history and personal fertility goals

Expert guidance on all available treatment options

Personalised treatment plan

Price

£125

£300

Book a Call

If you'd like to expedite your appointment or have any questions for us before booking, you can reach us directly via WhatsApp

Initial Free Consultation

Smiling woman with glasses and long blonde hair wearing a white collared shirt against a light background.

Speak to our senior nurse or fertility coordinator

15 min online video consultation

Initial guidance on our approach and treatments

Treatment options overview and next steps

Price

£0

Price

£0

recommended

Medical Director Consultation

Man with glasses, beard, and striped shirt smiling in a circular avatar photo.

Dr Sami Almusawa

Medical Director and Leading Fertility Consultant

Included:

45 min online video consultation

Review of your medical history and personal fertility goals

Expert guidance on all available treatment options

Personalised treatment plan

Price

£118.75 £125

5% off

Book a Call

If you'd like to expedite your appointment or have any questions for us before booking, you can reach us directly via WhatsApp

Initial Free Consultation

Portrait of a woman wearing a colorful floral hijab and a light beige top against a white background.

Free consultation with our speciality doctor

15 min online video consultation

Initial guidance on our approach and treatments

Treatment options overview and next steps

Price

£0

Price

£0

recommended

Medical Director Consultation

Portrait of a woman wearing a colorful floral hijab and a light beige top against a white background.

Dr. Nora Sahly

Speciality Doctor in Fertility, Sexual and Reproductive Health

Included:

45 min online video consultation

Review of your medical history and personal fertility goals

Expert guidance on all available treatment options

Personalised treatment plan

Price

£125

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