Plan Your Baby™ Rewards

The only fertility clinic in the UK with a dedicated patient rewards programme - exclusive discounts from trusted fertility and wellbeing brands, available to every patient.

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5.0
5 stars
Rating on Google Reviews
450+
Locations in the UK
1,000+
Happy patients
Fertility & Pregnancy Virtual Clinic
5.0
5 stars
Rating on Google Reviews
450+
Locations in the UK
1,000+
Happy patients
Fertility & Pregnancy Virtual Clinic
Rewards Program

Support That Goes Beyond the Clinic

There's more to a fertility journey than the clinic. Alongside treatment, you might need a pelvic physio, a nutritionist, or simply better everyday products — and finding the right ones usually means starting from scratch.

The Rewards Card removes that step, giving you discounted access to a curated range of fertility and wellbeing partners, from specialist practitioners to everyday essentials, so you receive wider support around your treatment.

All our patients are automatically enrolled in Plan Your Baby™ Rewards.
Get exclusive savings from trusted partners.
Support beyond the clinic with trusted fertility and wellbeing services.
explore Discounts
Trusted Partners

Explore Your Discounts

Root and Leaf Nutrition

Move into treatment knowing you've done what you can to prepare.

Whether starting IVF, ICSI, IUI, or monitoring a pregnancy, Milena is here to help you understand what your body needs most.

Using your medical history, nutrition, lifestyle, and test results, Milena creates a personalised plan focused on what will make the biggest difference for you.

10%
discount
Long Reach Nutrition Clinic

Personalised nutrition and lifestyle support for individuals and couples trying to conceive naturally or through IVF, ICSI, or IUI.

At Long Reach Nutrition Clinic, Vicki tailors every consultation to your medical history, lifestyle, and test results - helping you feel informed, supported, and confident throughout your journey.

10%
discount
The Fertility Suite

Rachel Sherriff is offering acupuncture, reflexology, and nutritional guidance to support conception.

Rachel own fertility journey led her to build a team who help couples conceive naturally or prepare for IVF, working in-clinic and online with couples globally. Rachel also hosts The Fertility Suite podcast, sharing insight from fertility experts.

5%
discount
Life + Lemons

An award winning clinic in South Yorkshire offering expert fertility acupuncture.

Our integrated treatments combine a functional approach to help you connect the dots regarding your health alongside treatment rooted in the philosophy of Chinese medicine.

20%
discount
Mothercore

Mothercore gives you fast, virtual access to HCPC- and CSP-registered pelvic floor physiotherapists - the specialist care most women wait months for, available from home.

From pelvic pain and painful sex to bladder leaks and birth preparation and recovery, Mothercore's specialist clinicians assess, diagnose, and build a treatment plan tailored to you.

£10
discount
The One Labs

The One Labs provides doctor-formulated supplements to support fertility, pregnancy, and postpartum, including formulas for PCOS, endometriosis, and later-life conception.

20%
discount
Ovum

Provides evidence-based fertility supplements, developed with IVF doctors, and formulated separately for women and men.

Their Time to Conceive® range is recommended by IVF clinics across the UK.

10%
discount
Eleria

Eleria makes switching to a period cup quick, simple, and less unsure.

We offer five medical-grade silicone cups, take the free quiz on our website to find your perfect match. Combined with our portable cleaning & sterilising case means using the cup at home, on the go, or whenever you need to is more convenient than ever.

10%
discount
Samphire Neuroscience

Nettle™ by Samphire Neuroscience is a CE-certified, drug-free device designed to support mood, focus, and pain linked to hormonal change — including PMS, PMDD, and shifts during TTC, IVF, or egg freezing.

25%
discount
Have a question? WhatsApp Us for quick, clear guidance from our team
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advantages

Why Patients Choose Us

Plan Your Baby™ is the only fertility clinic in the UK offering IVF and fertility treatments built around your lifestyle, supported by a holding-hand approach so you never face your journey alone.

One dedicated doctor and nurses
Open 7 days a week
Supporting you via Whatsapp and email
450+ partner locations across the UK
At home nurse visits for blood tests
Same-day results* for most tests
Medication home delivery
Seamless online booking and video consultations
Clear pricing, no hidden costs
Automatic enrolment for Plan Your Baby™ Rewards
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Certifications

We Are Certified for the Highest Quality Standards

5.0 rating on Google Reviews

Patients Happy Stories

5 stars

Abbey K.

Felix Cillian

I just wanted to share some news with the team. We used your services earlier this year for early pregnancy monitoring following recurrent miscarriages the previous year. 

Our baby boy Felix Cillian was born in August at 38w+2, weighing 7lbs7ozs. He is absolutely wonderful and we are over the moon with our rainbow baby. We couldn’t have got here without the support of your clinic and we are incredibly thankful. 

Please pass our thanks onto the whole team.

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5 stars

Lauren C.

Baby Cora Rose

The biggest thank you to Plan Your Baby for completing our family. They made us feel safe, supported & confident when our trust in the process had been completely destroyed. They also made us feel extremely well cared for & humanised in an industry that can make you feel like a number. I needed a lot of personal support & Marija was always there to give it to me. Dr Sami threw everything at this attempt, knowing it was our last & I am just so grateful that he took no chances with our care. I really felt his human investment in our family, it wasn’t that he wanted the numbers for his clinic, he wanted this baby for us. Thank you again to the PYB team. We are beyond grateful.

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5 stars

Lindsay G.

Baby Katie

Plan your baby provided us with support and reassurance at a very tricky time. Their early pregnancy monitoring was thorough and Marija was always quick to respond to any questions, worries or concerns. I had been looking for exactly what plan your baby offers, someone to guide you through the unknown of a new pregnancy after recurrent loss from the ease of your local area.

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5 stars

Victoria C.

Baby Innis

Since the first interaction with Dr Sami and Marija trying to conceive through to their early pregnancy support we wouldn't be staring at our beautiful 8 day old. Having previous miscarriage and struggles, when I finally saw those double lines I was left feeling anxious and terrified . Immediately, I got support throughout my first trimester and I truly do believe the plan in place meant she is here today. Couldn't be more grateful. Thank you Plan my Baby.

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5 stars

Abigail M.

Baby Rowan

I came to Plan Your Baby after a missed miscarriage, knowing I wanted to do everything I could to support my next pregnancy. I initially had advice on fertility testing, which was thankfully not needed as we conceived quickly the second time round.

I had support from PYB in the first 3 months of my pregnancy — regular blood tests and scans and medication to help the pregnancy. Marija and Dr Sami were supportive, knowledgeable and kind throughout the whole period, providing me with much needed emotional support, especially with some early bleeding in the first few weeks.

I wouldn't hesitate to recommend PYB, especially for the flexible, remote support aspect.

My little boy is here now, so thank you from the two of us.

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5 stars

Veronica E.

Baby Celine

I’m incredibly grateful for the support I received from Plan Your Baby during the early stages of my pregnancy. Their team was always available—no matter the time—to guide me, recommend trusted labs and professionals, and help me navigate this delicate and uncertain period with peace of mind.

One of the things that made a huge difference for me was the convenience of their at-home services, including blood collection and progesterone injections. It took a great weight off my shoulders during a time when rest and reassurance were so important.

I wholeheartedly recommend their services to anyone going through the early phases of pregnancy, especially after an embryo transfer. Their care and responsiveness made me feel calmer, more secure, and truly supported.

A very special thank you to Dr. Sami and Marija—without your dedication and kindness, my journey would have been much more difficult.

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5 stars

Aisling O’K.

Baby Teddy

We came to Plan Your Baby following a number of years of failed fertility treatments. From the start Marija and Dr Sami made us feel supported, heard and reassured. We felt immediately that PYB could be the people to help us have a baby. Throughout the IVF process they were always available to support us and we felt confident in their care.

Their unique approach to fertility treatment made IVF more accessible, less stressful and less of a burden when also trying to juggle work. Our son was born in May and we simply couldn’t be more grateful to them for getting us here.

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5 stars

Jade G.

Baby Vienna

Plan your baby have been amazing with me throughout my time with them and if it wasn’t for them I wouldn’t be 20 weeks in with my rainbow baby. There very attentive and fast with there replies and quick on helping with all your needs.

Deffo recommend plan your baby if you are struggling with getting pregnant and keeping babies there truly amazing and the support is unreal.

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5 stars

Jonny C.

Baby Molly

Dr. Sami and his team were nothing short of incredible. They gave us clarity, care and hope when we were afraid to believe this pregnancy could work out. They are the reason we have our gorgeous girl, Molly.

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Our team

Your Medical Experts

Our fertility team brings together leading consultants, nurses, embryologists, and specialists in genetics, nutrition, and wellbeing — providing complete care at every stage of your journey.

Marija Skujina

Plan Your Baby™ CEO & Founder and Certified Fertility Nurse

Dr Sami Almusawa

Medical Director and Leading Fertility Consultant at Plan Your Baby™ MBBS, MRCOG

Dr Nora Sahly

Speciality Doctor in Fertility, Sexual and Reproductive Health · MBBS, MRCOG, MRCPI (O&G), DFSRH

Dr Ying Cheong

Fertility Consultant at Plan Your Baby · MB BCh BAO, MD, MRCOG, FRCOG

Vladimir Ovsyankin

Nineteen years in embryology, from early PGT work in Chicago to senior laboratory practice at ARGC since 2006.

Dr Venki

Clinical Lead for Hysteroscopy at King's Fertility and King's College Hospital, and RCOG preceptor for hysteroscopy training.

Vivian Montero

ASRM-certified fertility nurse with over a decade of IVF experience across Central America and the Caribbean.

Merilyn Barrantes

Came to fertility from surgical and critical care nursing, and now supports patients through egg collections and transfers.

Alessandra Ripanelli

Nine years in a busy London fertility clinic. BFS-certified in pelvic ultrasound and experienced in endometrial biopsies.

Anna Balchan

A midwife since 2012 and former nursing manager, working across IVF, IUI, egg donation, shared motherhood and surrogacy.

Kumar Kunde

Senior consultant at Guy's and St Thomas', where he leads the Endometriosis Treatment Centre.

Katherine Romazina

Managed obstetrics and antenatal teams for the NHS before taking on the day-to-day running of the clinic.

Dr Louise Goddard-Crawley

Twenty years in the psychology of fertility and reproductive loss, including a decade at a London fertility clinic.

Valerie Shaikly & Karen Sage

Clinical Scientist & Genetic Counsellor

Valerie Shaikly

Consultant Clinical Scientist and Fellow of the Royal College of Pathologists, co-founder of Fertility Genetics.

Karen Sage

Genetic counsellor and co-founder of Fertility Genetics, offering independent advice on testing options.

Vicki Harmer

BANT-registered, supporting patients with PCOS, endometriosis, male factor infertility and recurrent miscarriage.

Hannah Pearn

Leads a fertility acupuncture team across four London clinics, combining Western and Traditional Chinese Medicine.

Milena Mastroianni

BANT-registered, building nutrition and supplement plans around each couple's own fertility investigations.

Sandra Hewett

BICA-accredited counsellor working in both NHS and private clinics, including donor conception implications.

Dora Fotopoulou

Twelve years across NHS and private practice: donor conception, solo parenthood, LGBTQ+ families and pregnancy loss.

Nomy Cohen

Twenty-five years supporting individuals and couples through donation, surrogacy, pregnancy loss and early menopause.

Information

Frequently Asked Questions

read patient stories

How do I get my Rewards Card?

Do I need to pay to join?

How do I use a discount code?

Can discounts be combined with other offers?

read patient stories

Book Your Free Consultation

Take the first step towards parenthood today. Our expert team is ready to guide you through your fertility journey with personalized care and support.

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Book a Call

If you'd like to expedite your appointment or have any questions for us before booking, you can reach us directly via WhatsApp

Initial Free Consultation

Smiling woman with glasses and long blonde hair wearing a white collared shirt against a light background.

Speak to our senior nurse or fertility coordinator

15 min online video consultation

Initial guidance on our approach and treatments

Treatment options overview and next steps

Price

£0

Price

£0

recommended

Fertility Doctor consultation

Select doctor
Select doctor

Included:

30–45 min online video consultation

Review of your medical history and personal fertility goals

Expert guidance on all available treatment options

Personalised treatment plan

Price

£125

Book a Call

If you'd like to expedite your appointment or have any questions for us before booking, you can reach us directly via WhatsApp

Select doctor
Select doctor

Included:

45 min online video consultation

Review of your medical history and personal fertility goals

Expert guidance on all available treatment options

Personalised treatment plan

Price

£125

£300

Book a Call

If you'd like to expedite your appointment or have any questions for us before booking, you can reach us directly via WhatsApp

Initial Free Consultation

Smiling woman with glasses and long blonde hair wearing a white collared shirt against a light background.

Speak to our senior nurse or fertility coordinator

15 min online video consultation

Initial guidance on our approach and treatments

Treatment options overview and next steps

Price

£0

Price

£0

recommended

Medical Director Consultation

Man with glasses, beard, and striped shirt smiling in a circular avatar photo.

Dr Sami Almusawa

Medical Director and Leading Fertility Consultant

Included:

45 min online video consultation

Review of your medical history and personal fertility goals

Expert guidance on all available treatment options

Personalised treatment plan

Price

£118.75 £125

5% off

Book a Call

If you'd like to expedite your appointment or have any questions for us before booking, you can reach us directly via WhatsApp

Initial Free Consultation

Portrait of a woman wearing a colorful floral hijab and a light beige top against a white background.

Free consultation with our speciality doctor

15 min online video consultation

Initial guidance on our approach and treatments

Treatment options overview and next steps

Price

£0

Price

£0

recommended

Medical Director Consultation

Portrait of a woman wearing a colorful floral hijab and a light beige top against a white background.

Dr. Nora Sahly

Speciality Doctor in Fertility, Sexual and Reproductive Health

Included:

45 min online video consultation

Review of your medical history and personal fertility goals

Expert guidance on all available treatment options

Personalised treatment plan

Price

£125

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