Cookie Policy

Plan your Baby Cookie Policy

Some pages on our website use cookies, which are small text files placed on your device (such as your computer, tablet or mobile phone) when you visit our website. We use cookies in order to offer you a more tailored experience in the future, by understanding and remembering your particular browsing preferences.

Cookies help us provide you with the best possible experience. When you re-visit our website, cookies allow our website to recognise you, remember your preferences and tailor your use of our website. Information provided by cookies can help us to analyse your use of our website and help us to provide you with a better user experience.

How long do cookies stay on my device?

Cookies are referred to as either “session” or “persistent” cookies, depending on how long they are used for:

Session cookies only last for the duration of your online session and disappear from your device when you close your browser. Session cookies are not stored on the hard drive of your device.

Persistent cookies are stored on the hard drive of your device after the browser has been closed and last until you delete them or they reach their expiry date. Persistent cookies are activated each time you visit the site where the cookie was generated.

Other tracking methods used

In addition to cookies, we may use other technologies that are similar to cookies, like web beacons, flash cookies, or pixels to track how you use our Services. Web Beacons: Web beacons, or “clear gifs”, are tiny graphics with a unique identifier, similar in function to cookies. Web beacons are placed on a website or in an email that alone or in conjunction with cookies compile information about your usage of or your interaction with the Services. In contrast to cookies, which are stored on a user’s computer hard drive or device, clear gifs are embedded invisibly on web pages. Similar to cookies, beacons primarily help us better manage content on our Services by informing us which content is effective.

Plan Your Baby may collect information about whether you open or click any links in the Services, Research or marketing communications that we send to you through web beacons. The analysis gathered helps us improve the effectiveness of content and format of our websites and email communications.

Flash Cookies: We may also use so-called “flash cookies” (also known as “Local Shared Objects” or “LSOs”) to collect and store information about your use of our Services. Flash cookies are commonly used for advertisements and videos.

Pixels: A “pixel” or “tag” can be placed on a website or within an email for the purposes of tracking your interactions with our websites or when emails are opened or accessed; pixels are often used in combination with cookies.

How to control your cookies

You can always manage your cookie preferences by visiting our cookie settings page. Most internet browsers automatically accept cookies, but you can delete existing cookies from your browser and choose not to receive cookies in future. You just need to edit your browser options.

Please note that, if you reject cookies, any personalised functionality of our website will not fully work. To find out how to delete or control the cookies stored on your computer, visit

To find out how to control your online behavioural advertising preferences, visit


Cookies that are placed on your device by a third party usually can be managed through your browser (as described above) or by checking the third party’s website for more information about cookie management and how to “opt-out” of receiving cookies from them. We do not have the ability to manage or delete cookies or tracking technologies placed on your device by third parties as these are outside of our control.


For any questions or concerns, you can contact us by sending an email to

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