Assistance with Conception

Structured, non-invasive fertility treatment for couples trying to conceive naturally, before IVF becomes the next step. Testing, monitoring, and expert guidance for both of you, at every stage.

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67%
Success Rate
for patients aged 37 and under*
HFEA-LICENSED
Satellite clinic of ARGC
5.0 STARS
Rating on Google Reviews
450+
Locations in the UK
1,000+
Happy patients
Assistance with Conception Treatment reasons

Why You Might Need Assistance with Conception

Non-invasive fertility treatment can help when pregnancy hasn’t happened as expected, or when closer monitoring and guidance are needed before considering IVF.

Trying Longer

Irregular Cycles

Unexplained Fertility

After Miscarriage

Before IVF

Over 35 years old

Trying Longer

If you’ve been trying to conceive for 6–12 months without success, additional support may help clarify next steps.

Irregular Cycles

Cycle irregularity can make timing difficult. Monitoring and ovulation support can help bring structure and clarity.

Unexplained Fertility

When standard tests don't show a clear cause for either partner, non-invasive treatment can support conception while investigations continue.

After Miscarriage

Closer monitoring and hormonal support may be recommended following previous pregnancy loss.

Before IVF

Many people explore non-invasive options before moving to IVF, where clinically appropriate.

Over 35 years old

If you’re over 35, earlier assessment and treatment may be advised to avoid unnecessary delays.

Is Assistance with Conception Right for You?

Get personalised guidance to help you decide if assistance with conception is the best next step for your fertility journey.

advantages

Why Patients Choose Us

Plan Your Baby™ is the only fertility clinic in the UK offering IVF and fertility treatments built around your lifestyle, supported by a holding-hand approach so you never face your journey alone.

One dedicated doctor and nurses
Open 7 days a week
Supporting you via Whatsapp and email
450+ partner locations across the UK
At home nurse visits for blood tests
Same-day results* for most tests
Medication home delivery
Seamless online booking and video consultations
Clear pricing, no hidden costs
Automatic enrolment for Plan Your Baby™ Rewards
Explore HOW IT WORKS
our vision

How Is Our Care Different?

.

Your first conversation

Plan Your Baby

A free 15-minute call with a nurse, before you pay for anything

Other Clinics

A paid consultation is usually the first step

Where we start
Plan Your Baby

With the least invasive option that fits your situation, where it is clinically suitable

Other Clinics

IVF is often the first option discussed

What a cycle includes
Plan Your Baby

Up to five blood tests and two ultrasound scans, an ovulation trigger, progesterone support

Other Clinics

Often a prescription and an ovulation kit, no blood tests or ultrasound scans

Medication
Plan Your Baby

Adjusted according to your medical history

Other Clinics

A standard starting dose, repeated for several months, no trigger or progesterone support

Monitoring
Plan Your Baby

Tracked across the cycle, so we know whether you ovulated and when

Other Clinics

Often unmonitored

If a cycle doesn't work
Plan Your Baby

Doctor review after each cycle

Other Clinics

Often a set number of cycles before review

If you have had a miscarriage
Plan Your Baby

Protocol adjusted to address recurrent miscarriage diagnoses

Other Clinics

Rarely brought into a non-IVF cycle

BMI
Plan Your Baby

We can treat up to a BMI of 40 for assistance with conception

Other Clinics

Many pathways stop at 30

What it costs
Plan Your Baby

A full breakdown, no hidden costs before you start

Other Clinics

Add-ons can appear after the consultation

Certifications

We Are Certified for the Highest Quality Standards

ico certificate Care Quality Commission certificateGeneral Medical Council certificate
Timeline

Assistance with Conception by Day of Menstrual Cycle

Track each step of your conception support across the days of your menstrual cycle, with every number on the timeline showing the exact cycle day.

First Trimester
Ovulation
Implantation

1

13

3

Blood test & Ultrasound scan
Medication starts

7

13

9

4

13

6

10

13

12

Blood test & Ultrasound scan

13

13

15

Ovulation
bloods
Trigger injection

4

13

4

13

21

21

15

Post ovulation
bloods
Progesterone support

21

21

15

21

28

28

Pregnancy
test
Menstruation
Day 1-6

Day 1-3

Blood tests & Ultrasound scan, Medication starts

Day 4-6

Day 7-12

Day 7-9

Day 10-12

Blood tests & Ultrasound scan
Ovulation
Day 13-17

Day 13-15

Ovulation bloods, Trigger injection

Day 16-17

Implantation
Day 18-28

Day 18-19

Day 20-21

Blood tests & Ultrasound scan

Day 22-27

Day 28

Pregnancy  test
Doctor | Plan Your Baby
process

Your Assistance with Conception: Step-by-Step Timeline

A structured, step-by-step approach designed to support natural conception, with clear monitoring and ongoing medical oversight.

Doctor | Plan Your Baby
01
Days 1–3

Cycle Start & Hormonal Check

02
Days 10–12

Mid-Cycle Monitoring

03
Around day 14

Ovulation Detection

04
Days 12–16

Optimal Conception Window

05
Around day 20

Ovulation Confirmation

06
As pregnancy progresses

Pregnancy Monitoring

Services

Advanced Fertility Support

ICSI (Intracytoplasmic Sperm Injection)

A precise technique where a single sperm is injected directly into the egg. Essential in cases of male-factor infertility or when using frozen eggs.

Illustration of three sperm; left group moves straight up, right group moves in wavy paths.
3D rendered transparent chromosome structures on a beige background.

Genetic Testing (PGT-A)

This test analyses embryo chromosomes to identify those with the highest potential for a successful pregnancy. Helps reduce miscarriage risk.

Recurrent Miscarriages

Advanced diagnostic support to investigate hormonal, structural, immune, and genetic factors contributing to repeated pregnancy loss.

Close-up of two people hugging, one wearing a pink knitted sweater and black shirt visible.
Our team

Your Medical Experts

Our fertility team brings together leading consultants, nurses, embryologists, and specialists in genetics, nutrition, and wellbeing — providing complete care at every stage of your journey.

Dr Lisa Stradiotto

Fertility Consultant at Plan Your Baby · MBBCH, MRCOG

Dr Mara Kotrotsou

Fertility Consultant at Plan Your Baby · MUDr, MBA

Dr Sami Almusawa

Medical Director and Leading Fertility Consultant at Plan Your Baby™ MBBS, MRCOG

Dr Nora Sahly

Speciality Doctor in Fertility, Sexual and Reproductive Health · MBBS, MRCOG, MRCPI (O&G), DFSRH

Prof Ying Cheong

Fertility Consultant at Plan Your Baby · MB BCh BAO, MD, MRCOG, FRCOG

Marija Skujina

Plan Your Baby™ CEO & Founder and Certified Fertility Nurse

Vladimir Ovsyankin

Nineteen years in embryology, from early PGT work in Chicago to senior laboratory practice at ARGC since 2006.

Dr Venki

Clinical Lead for Hysteroscopy at King's Fertility and King's College Hospital, and RCOG preceptor for hysteroscopy training.

Vivian Montero

ASRM-certified fertility nurse with over a decade of IVF experience across Central America and the Caribbean.

Merilyn Barrantes

Came to fertility from surgical and critical care nursing, and now supports patients through egg collections and transfers.

Alessandra Ripanelli

Nine years in a busy London fertility clinic. BFS-certified in pelvic ultrasound and experienced in endometrial biopsies.

Anna Balchan

A midwife since 2012 and former nursing manager, working across IVF, IUI, egg donation, shared motherhood and surrogacy.

Kumar Kunde

Senior consultant at Guy's and St Thomas', where he leads the Endometriosis Treatment Centre.

Katherine Romazina

Managed obstetrics and antenatal teams for the NHS before taking on the day-to-day running of the clinic.

Dr Louise Goddard-Crawley

Twenty years in the psychology of fertility and reproductive loss, including a decade at a London fertility clinic.

Valerie Shaikly

Consultant Clinical Scientist and Fellow of the Royal College of Pathologists, co-founder of Fertility Genetics.

Karen Sage

Genetic counsellor and co-founder of Fertility Genetics, offering independent advice on testing options.

Vicki Harmer

BANT-registered, supporting patients with PCOS, endometriosis, male factor infertility and recurrent miscarriage.

Hannah Pearn

Leads a fertility acupuncture team across four London clinics, combining Western and Traditional Chinese Medicine.

Milena Mastroianni

BANT-registered, building nutrition and supplement plans around each couple's own fertility investigations.

Sandra Hewett

BICA-accredited counsellor working in both NHS and private clinics, including donor conception implications.

Dora Fotopoulou

Twelve years across NHS and private practice: donor conception, solo parenthood, LGBTQ+ families and pregnancy loss.

Nomy Cohen

Twenty-five years supporting individuals and couples through donation, surrogacy, pregnancy loss and early menopause.

5.0 rating on Google Reviews

Patients Happy Stories

5 stars

El.

T.

I am writing to say the MOST enormous thank you for everything that you did last summer to support me through my first trimester of pregnancy. I am completely over-the-moon to let you know that we welcomed little T. on 10th March. She has arrived healthy, happy, and utterly perfect (we're biased!). 

I felt so well looked-after and reassured throughout what was a very anxious time. From our first call with Dr we were so relieved to have a 'plan' (albeit not one that we were expecting to need), and his guidance through the slightly murky world of RI was so valuable. To be able to be in touch with your incredible nurses (esp. Vivian), Dr Sami and Marija regularly made a huge difference, and nothing was too much trouble (even early pregnancy scans in Lisbon when we were on holiday!). 

We feel unbelievably blessed to have the family of five that we dreamed of T.'s big brother and sister adore her, and we are soaking up every moment of these special newborn days. I won't hesitate to recommend PYB to anyone else who finds themselves in the same situation that we did. 

THANK YOU. 

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5 stars

Sophie S.

Delilah Hazel and Etta Philippa

Sophie and I wanted to introduce you to the newest Spencers - Delilah Hazel and Etta Philippa born 3rd November just after 5pm weighing 5lb 12oz and 5lb 4oz.Thank you to you all for your support on this journey - you’ve made our dreams come true.

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5 stars

Sophie P.

Flynn

Good morning. Just wanted to share our amazing news of baby Flynn's arrival on the 19th June, Thank you all for making this happen

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5 stars

L. W.

V.

Finally, I'd just like to say that we've had a brilliant experience with everyone at Plan Your Baby and have felt so reassured during these early weeks, so thank you very much for that. Thanks, L.

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5 stars

Lucy & Joe Wilding

Jude

Hello, I am just writing to let you know of the arrival of our baby Jude. He arrived to us 2 weeks early on the 15th April. We would like to thank you for helping us achieve our goals on our fertility journey. After 2 years of trying you made our dreams come true on the first attempt, which was more than we could have ever imagined. The staff and Dr Sami were all so informative and attentive. We couldn't have asked for anymore from you... Thank you a million times over. Best Wishes, Lucy & Joe Wilding

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5 stars

Abbey K.

Felix Cillian

I just wanted to share some news with the team. We used your services earlier this year for early pregnancy monitoring following recurrent miscarriages the previous year. 

Our baby boy Felix Cillian was born in August at 38w+2, weighing 7lbs7ozs. He is absolutely wonderful and we are over the moon with our rainbow baby. We couldn’t have got here without the support of your clinic and we are incredibly thankful. 

Please pass our thanks onto the whole team.

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5 stars

Lauren C.

Baby Cora Rose

The biggest thank you to Plan Your Baby for completing our family. They made us feel safe, supported & confident when our trust in the process had been completely destroyed. They also made us feel extremely well cared for & humanised in an industry that can make you feel like a number. I needed a lot of personal support & Marija was always there to give it to me. Dr Sami threw everything at this attempt, knowing it was our last & I am just so grateful that he took no chances with our care. I really felt his human investment in our family, it wasn’t that he wanted the numbers for his clinic, he wanted this baby for us. Thank you again to the PYB team. We are beyond grateful.

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5 stars

Lindsay G.

Baby Katie

Plan your baby provided us with support and reassurance at a very tricky time. Their early pregnancy monitoring was thorough and Marija was always quick to respond to any questions, worries or concerns. I had been looking for exactly what plan your baby offers, someone to guide you through the unknown of a new pregnancy after recurrent loss from the ease of your local area.

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5 stars

Victoria C.

Baby Innis

Since the first interaction with Dr Sami and Marija trying to conceive through to their early pregnancy support we wouldn't be staring at our beautiful 8 day old. Having previous miscarriage and struggles, when I finally saw those double lines I was left feeling anxious and terrified . Immediately, I got support throughout my first trimester and I truly do believe the plan in place meant she is here today. Couldn't be more grateful. Thank you Plan my Baby.

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5 stars

Abigail M.

Baby Rowan

I came to Plan Your Baby after a missed miscarriage, knowing I wanted to do everything I could to support my next pregnancy. I initially had advice on fertility testing, which was thankfully not needed as we conceived quickly the second time round.

I had support from PYB in the first 3 months of my pregnancy — regular blood tests and scans and medication to help the pregnancy. Marija and Dr Sami were supportive, knowledgeable and kind throughout the whole period, providing me with much needed emotional support, especially with some early bleeding in the first few weeks.

I wouldn't hesitate to recommend PYB, especially for the flexible, remote support aspect.

My little boy is here now, so thank you from the two of us.

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5 stars

Veronica E.

Baby Celine

I’m incredibly grateful for the support I received from Plan Your Baby during the early stages of my pregnancy. Their team was always available—no matter the time—to guide me, recommend trusted labs and professionals, and help me navigate this delicate and uncertain period with peace of mind.

One of the things that made a huge difference for me was the convenience of their at-home services, including blood collection and progesterone injections. It took a great weight off my shoulders during a time when rest and reassurance were so important.

I wholeheartedly recommend their services to anyone going through the early phases of pregnancy, especially after an embryo transfer. Their care and responsiveness made me feel calmer, more secure, and truly supported.

A very special thank you to Dr. Sami and Marija—without your dedication and kindness, my journey would have been much more difficult.

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5 stars

Aisling O’K.

Baby Teddy

We came to Plan Your Baby following a number of years of failed fertility treatments. From the start Marija and Dr Sami made us feel supported, heard and reassured. We felt immediately that PYB could be the people to help us have a baby. Throughout the IVF process they were always available to support us and we felt confident in their care.

Their unique approach to fertility treatment made IVF more accessible, less stressful and less of a burden when also trying to juggle work. Our son was born in May and we simply couldn’t be more grateful to them for getting us here.

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5 stars

Jade G.

Baby Vienna

Plan your baby have been amazing with me throughout my time with them and if it wasn’t for them I wouldn’t be 20 weeks in with my rainbow baby. There very attentive and fast with there replies and quick on helping with all your needs.

Deffo recommend plan your baby if you are struggling with getting pregnant and keeping babies there truly amazing and the support is unreal.

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5 stars

Jonny C.

Baby Molly

Dr. Sami and his team were nothing short of incredible. They gave us clarity, care and hope when we were afraid to believe this pregnancy could work out. They are the reason we have our gorgeous girl, Molly.

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Pricing Estimate

Understand Your Treatment Costs

If you're wondering how much Assistance with Conception costs, we offer fully transparent pricing. The package is £1,294, covering up to 4 blood test appointments, 2 ultrasound scans, and ongoing doctor, nurse, and admin support. Medications are purchased separately, and payment plans are available if you'd prefer to spread the cost.

Check Financing options
Ovulation induction treatment

cost breakdown *

Initial consultation

£175

Pre treatment investigations

from £350

Ovulation induction cycle

£1,294

Medications

£100 - 150

*Actual costs may differ depending on your personal medical situation and treatment pathway.

Explore services

Start your fertility journey now and split the cost

Spread the cost of treatment

Fixed upfront pricing

Simple online application

Our financing providers: Humm

Join our Rewards Program

Exclusive access to discounts and special offers from fertility-friendly and wellness brands that share our values.

Information

Frequently Asked Questions

Who is assistance with conception suitable for?

Is assistance with conception the same as IVF?

What treatments are included in assistance with conception?

How long does assistance with conception treatment take?

Do I need medication for assistance with conception?

Can assistance with conception help after miscarriage?

What happens if assistance with conception is not successful?

read patient stories

Book Your Free Consultation

Take the first step towards parenthood today. Our expert team is ready to guide you through your fertility journey with personalized care and support.

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LIMITED OFFER

Get Your Consultation
Fee Back!

Book a fertility consultation with one of our doctors and receive credit towards your next steps:

£175 back towards fertility treatment when you start within 3 months of your consultation.
£50 back towards Pregnancy Monitoring if you're already pregnant and book a consultation with us.
Applies to IVF, egg freezing, FET, and Assistance with Conception treatments.
Offer available for consultations booked by 31 October.
Terms & Conditions
  • Both offers are available to new patients only, for new consultations booked from 20 October 2026 onwards at the full price of £175.
  • The £175 credit applies towards eligible fertility treatments started within 3 months of the consultation, excluding investigations and Pregnancy Monitoring.
  • Consultations booked at a discounted rate are not eligible for the £175 credit.
  • The £50 credit applies exclusively towards Pregnancy Monitoring.
  • Credits can only be used towards eligible services and cannot be exchanged for cash or refunded.
  • Offers are valid until the advertised promotional deadline.

Book a Call

If you'd like to expedite your appointment or have any questions for us before booking, you can reach us directly via WhatsApp

Initial Free Consultation

Smiling woman with glasses and long blonde hair wearing a white collared shirt against a light background.

Speak to our senior nurse or fertility coordinator

15 min online video consultation

Initial guidance on our approach and treatments

Treatment options overview and next steps

Price

£0

Price

£0

recommended

Fertility Doctor consultation

Man with glasses, beard, and striped shirt smiling in a circular avatar photo.

Included:

30–45 min online video consultation

Review of your medical history and personal fertility goals

Expert guidance on all available treatment options

Personalised treatment plan

Price

£175

Book a Call

If you'd like to expedite your appointment or have any questions for us before booking, you can reach us directly via WhatsApp

Man with glasses, beard, and striped shirt smiling in a circular avatar photo.

Included:

45 min online video consultation

Review of your medical history and personal fertility goals

Expert guidance on all available treatment options

Personalised treatment plan

Price

£175

£300

Book a Call

If you'd like to expedite your appointment or have any questions for us before booking, you can reach us directly via WhatsApp

Initial Free Consultation

Smiling woman with glasses and long blonde hair wearing a white collared shirt against a light background.

Speak to our senior nurse or fertility coordinator

15 min online video consultation

Initial guidance on our approach and treatments

Treatment options overview and next steps

Price

£0

Price

£0

recommended

Medical Director Consultation

Man with glasses, beard, and striped shirt smiling in a circular avatar photo.

Dr Sami Almusawa

Medical Director and Leading Fertility Consultant

Included:

45 min online video consultation

Review of your medical history and personal fertility goals

Expert guidance on all available treatment options

Personalised treatment plan

Price

£148.75 £175

15% off

Book a Call

If you'd like to expedite your appointment or have any questions for us before booking, you can reach us directly via WhatsApp

Initial Free Consultation

Portrait of a woman wearing a colorful floral hijab and a light beige top against a white background.

Free consultation with our speciality doctor

15 min online video consultation

Initial guidance on our approach and treatments

Treatment options overview and next steps

Price

£0

Price

£0

recommended

Medical Director Consultation

Portrait of a woman wearing a colorful floral hijab and a light beige top against a white background.

Dr. Nora Sahly

Speciality Doctor in Fertility, Sexual and Reproductive Health

Included:

45 min online video consultation

Review of your medical history and personal fertility goals

Expert guidance on all available treatment options

Personalised treatment plan

Price

£175