Virtual consultations, same-day test coordination, and a dedicated doctor and nurse who stay with you from your first appointment onward - nationwide, on your schedule.

Comprehensive fertility care, tailored to your body and your goals.
Advanced in-vitro fertilisation with personalised medication protocols and close monitoring for the best outcomes.
Prepared sperm placed directly into the uterus around ovulation.
Often used for unexplained infertility, mild male-factor issues, or PCOS.
Most physicians recommend 3–6 IUI attempts before moving on to IVF, where there's no structural issue like blocked tubes ruling it out.
Medication (tablets or injections) to help regulate or stimulate ovulation, often the first step for those who don't ovulate regularly - including with PCOS.
Usually paired with monitoring and timed intercourse.
Your first conversation
A free 15-minute call with a nurse, before you pay for anything
A paid consultation is usually the first step
A free 15-minute call with a nurse, before you pay for anything
A paid consultation is usually the first step
One doctor, from first call to 12 weeks of pregnancy
Can vary whoever is on shift, no pregnancy monitoring
450+ locations across the UK, +home visits
One clinic, limited hours, no weekends
Every day blood tests, every other day ultrasound scan. Treatment precisely tailored to your body
Often 2-3 blood tests only, standard dose, no precision
4am–11pm, seven days a week, incl. Bank Holidays
Weekdays, usually 9:00-17:00
You book your own nurse calls on a live calendar
Appointment times are assigned to you
Same day or the next day, in full
Often four to five days, and usually a summary
A full breakdown, no hidden costs before you start
Add-ons can appear after the consultation
Free of charge
Usually charged separately, where offered
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As a Clue community member, you get 5% off treatment costs (excluding medication) - one practical way we're making care more accessible from the start.
Discount automatically applied at booking
Discount automatically applied at booking



Begin your journey with a personal consultation where our fertility specialists review your history, goals, and next steps — so you can move forward with clarity from day one.
● Easy online booking
● Flexible timings to fit your schedule
● Clear explanation of potential treatments and costs before you commit
● Same-day or next-day appointments available
Meet your dedicated consultant for a detailed review of your medical history, lifestyle, and fertility goals. Together, you’ll outline your personalised care pathway and next steps.
● One-to-one video or in-clinic consultation
● Review of previous tests and health background
● Discussion of treatment options and timelines
● Opportunity to ask questions and feel fully informed
Begin your journey with a personal consultation where our fertility specialists review your history, goals, and next steps — so you can move forward with clarity from day one.
● Review of medical history, lifestyle, and previous tests
● Discussion of fertility goals and concerns
● Clear explanation of recommended next steps
Your diagnostic stage begins with targeted tests to understand your fertility health and identify the best treatment path. All results are handled with care and confidentiality.
● Targeted blood tests and scans, arranged locally
● Assessment of key fertility indicators
● Results reviewed and explained clearly
● Guidance on suitable treatment options and pathways
Your journey continues with a tailored treatment plan designed around your schedule, medical needs, and preferences — guided by the same consultant and nurse from start to finish.
● Bespoke plan outlining steps, timings, and costs
● Continuous communication through WhatsApp or video check-ins
● Adjustments made easily as your treatment progresses
● Dedicated support team to ensure a smooth experience
Your journey reaches its goal — the treatment is complete and your desired result is achieved.
● Continued care and guidance from your consultant
● Confidence in the outcome of your treatment
● A sense of closure and achievement
● Support available for future family plans
Speak to our senior nurse or fertility coordinator
15 min online video consultation
Initial guidance on our approach and treatments
Treatment options overview and next steps
Price
£0
Price
£0
Dr Sami Almusawa
Medical Director and Leading Fertility Consultant
45 min online video consultation
Review of your medical history and personal fertility goals
Expert guidance on all available treatment options
Personalised treatment plan
Price
£125
Price
£166.25 £175
Treatment: IVF / ICSI · Pregnancy monitoring
Outcome: Baby Mark, born 15 May 2026
IVF Journey:
Natalia and Ilya came to us having spent years trying to conceive naturally, with a clear picture of what stood in their way - a male factor and blocked fallopian tube. What they needed was someone to bring it all together into a plan they could trust.
Dr Sami reviewed their full history alongside investigations completed at Plan Your Baby™, and mapped out a clear path forward. The couple began thorough preparation before starting treatment, with both partners following a tailored supplement plan recommended by Dr Sami.
In August 2025, Natalia began her IVF cycle using ICSI with Zymot sperm selection - a technique that identifies the highest quality sperm to give the embryo the strongest possible chance. One embryo developed, and it was transferred fresh. A positive pregnancy test followed.
Early Pregnancy monitoring:
Through the first trimester, Plan Your Baby™ monitored the pregnancy closely - blood tests, scans, medication adjustments - giving Natalia and Ilya the reassurance they needed at every step. A heartbeat confirmed at seven weeks. A growing, healthy pregnancy at the discharge to NHS care.
A new beginning:
Baby Mark arrived on 15 May 2026.
Baby Mark arrived on the 15th May 💙 We are so happy and so grateful - thank you so much for everything! 🙏
Treatment: Ovulation Induction · IVF / FET · Pregnancy monitoring
Outcome: Baby Teddy, born May 2025
Assistance with Conception / Ovulation Induction
Aisling and Christopher came to Plan Your Baby™ after five ovulation induction cycles elsewhere, one of which had ended in a miscarriage. Dr Sami reviewed their history and investigations, both reassuring, and they continued with two further Assistance with Conception cycles at Plan Your Baby™, with an adjusted protocol. When those didn't result in a pregnancy, the conversation moved to IVF.
IVF & frozen embryo transfer
Aisling completed an IVF cycle and seven blastocysts were frozen. Before transfer, a full immune panel was carried out and came back without significant findings.
The first frozen embryo transfer in June 2024 resulted in biochemical pregnancy. The most likely explanation was chromosomal. Six embryos remained in storage.
A second frozen embryo transfer was carried out in August 2024 and on 7 September 2024, Aisling had a positive pregnancy test.
Early pregnancy monitoring
Plan Your Baby™ monitored Aisling's pregnancy through the first trimester - regular blood tests, early scans and medication support at each stage. For Aisling and her partner, having that consistent, expert care during the most vulnerable weeks of early pregnancy meant everything. Every scan, every result, every check-in brought reassurance that they were not navigating this alone. She was discharged to NHS care at twelve weeks with a confirmed, healthy pregnancy.
A new beginning:
Baby Teddy was born in May 2025.
We came to Plan Your Baby™ following a number of years of failed fertility treatments. From the start Marija and Dr Sami made us feel supported, heard and reassured. We felt immediately that PYB could be the people to help us have a baby. Throughout the IVF process they were always available to support us and we felt confident in their care. Their unique approach to fertility treatment made IVF more accessible, less stressful and less of a burden when also trying to juggle work. Our son was born in May and we simply couldn't be more grateful.
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El.
T.
I am writing to say the MOST enormous thank you for everything that you did last summer to support me through my first trimester of pregnancy. I am completely over-the-moon to let you know that we welcomed little T. on 10th March. She has arrived healthy, happy, and utterly perfect (we're biased!).
I felt so well looked-after and reassured throughout what was a very anxious time. From our first call with Dr we were so relieved to have a 'plan' (albeit not one that we were expecting to need), and his guidance through the slightly murky world of RI was so valuable. To be able to be in touch with your incredible nurses (esp. Vivian), Dr Sami and Marija regularly made a huge difference, and nothing was too much trouble (even early pregnancy scans in Lisbon when we were on holiday!).
We feel unbelievably blessed to have the family of five that we dreamed of T.'s big brother and sister adore her, and we are soaking up every moment of these special newborn days. I won't hesitate to recommend PYB to anyone else who finds themselves in the same situation that we did.
THANK YOU.
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Sophie S.
Delilah Hazel and Etta Philippa
Sophie and I wanted to introduce you to the newest Spencers - Delilah Hazel and Etta Philippa born 3rd November just after 5pm weighing 5lb 12oz and 5lb 4oz.Thank you to you all for your support on this journey - you’ve made our dreams come true.
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Sophie P.
Flynn
Good morning. Just wanted to share our amazing news of baby Flynn's arrival on the 19th June, Thank you all for making this happen
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L. W.
V.
Finally, I'd just like to say that we've had a brilliant experience with everyone at Plan Your Baby and have felt so reassured during these early weeks, so thank you very much for that. Thanks, L.
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Lucy & Joe Wilding
Jude
Hello, I am just writing to let you know of the arrival of our baby Jude. He arrived to us 2 weeks early on the 15th April. We would like to thank you for helping us achieve our goals on our fertility journey. After 2 years of trying you made our dreams come true on the first attempt, which was more than we could have ever imagined. The staff and Dr Sami were all so informative and attentive. We couldn't have asked for anymore from you... Thank you a million times over. Best Wishes, Lucy & Joe Wilding

Abbey K.
Felix Cillian
I just wanted to share some news with the team. We used your services earlier this year for early pregnancy monitoring following recurrent miscarriages the previous year.
Our baby boy Felix Cillian was born in August at 38w+2, weighing 7lbs7ozs. He is absolutely wonderful and we are over the moon with our rainbow baby. We couldn’t have got here without the support of your clinic and we are incredibly thankful.
Please pass our thanks onto the whole team.

Lauren C.
Baby Cora Rose
The biggest thank you to Plan Your Baby for completing our family. They made us feel safe, supported & confident when our trust in the process had been completely destroyed. They also made us feel extremely well cared for & humanised in an industry that can make you feel like a number. I needed a lot of personal support & Marija was always there to give it to me. Dr Sami threw everything at this attempt, knowing it was our last & I am just so grateful that he took no chances with our care. I really felt his human investment in our family, it wasn’t that he wanted the numbers for his clinic, he wanted this baby for us. Thank you again to the PYB team. We are beyond grateful.

Lindsay G.
Baby Katie
Plan your baby provided us with support and reassurance at a very tricky time. Their early pregnancy monitoring was thorough and Marija was always quick to respond to any questions, worries or concerns. I had been looking for exactly what plan your baby offers, someone to guide you through the unknown of a new pregnancy after recurrent loss from the ease of your local area.

Victoria C.
Baby Innis
Since the first interaction with Dr Sami and Marija trying to conceive through to their early pregnancy support we wouldn't be staring at our beautiful 8 day old. Having previous miscarriage and struggles, when I finally saw those double lines I was left feeling anxious and terrified . Immediately, I got support throughout my first trimester and I truly do believe the plan in place meant she is here today. Couldn't be more grateful. Thank you Plan my Baby.

Abigail M.
Baby Rowan
I came to Plan Your Baby after a missed miscarriage, knowing I wanted to do everything I could to support my next pregnancy. I initially had advice on fertility testing, which was thankfully not needed as we conceived quickly the second time round.
I had support from PYB in the first 3 months of my pregnancy — regular blood tests and scans and medication to help the pregnancy. Marija and Dr Sami were supportive, knowledgeable and kind throughout the whole period, providing me with much needed emotional support, especially with some early bleeding in the first few weeks.
I wouldn't hesitate to recommend PYB, especially for the flexible, remote support aspect.
My little boy is here now, so thank you from the two of us.

Veronica E.
Baby Celine
I’m incredibly grateful for the support I received from Plan Your Baby during the early stages of my pregnancy. Their team was always available—no matter the time—to guide me, recommend trusted labs and professionals, and help me navigate this delicate and uncertain period with peace of mind.
One of the things that made a huge difference for me was the convenience of their at-home services, including blood collection and progesterone injections. It took a great weight off my shoulders during a time when rest and reassurance were so important.
I wholeheartedly recommend their services to anyone going through the early phases of pregnancy, especially after an embryo transfer. Their care and responsiveness made me feel calmer, more secure, and truly supported.
A very special thank you to Dr. Sami and Marija—without your dedication and kindness, my journey would have been much more difficult.

Aisling O’K.
Baby Teddy
We came to Plan Your Baby following a number of years of failed fertility treatments. From the start Marija and Dr Sami made us feel supported, heard and reassured. We felt immediately that PYB could be the people to help us have a baby. Throughout the IVF process they were always available to support us and we felt confident in their care.
Their unique approach to fertility treatment made IVF more accessible, less stressful and less of a burden when also trying to juggle work. Our son was born in May and we simply couldn’t be more grateful to them for getting us here.

Jade G.
Baby Vienna
Plan your baby have been amazing with me throughout my time with them and if it wasn’t for them I wouldn’t be 20 weeks in with my rainbow baby. There very attentive and fast with there replies and quick on helping with all your needs.
Deffo recommend plan your baby if you are struggling with getting pregnant and keeping babies there truly amazing and the support is unreal.
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Jonny C.
Baby Molly
Dr. Sami and his team were nothing short of incredible. They gave us clarity, care and hope when we were afraid to believe this pregnancy could work out. They are the reason we have our gorgeous girl, Molly.
If you'd like to expedite your appointment or have any questions for us before booking, you can reach us directly via WhatsApp
Speak to our senior nurse or fertility coordinator
15 min online video consultation
Initial guidance on our approach and treatments
Treatment options overview and next steps
Price
£0
Price
£0
30–45 min online video consultation
Review of your medical history and personal fertility goals
Expert guidance on all available treatment options
Personalised treatment plan
Price
£175
If you'd like to expedite your appointment or have any questions for us before booking, you can reach us directly via WhatsApp
45 min online video consultation
Review of your medical history and personal fertility goals
Expert guidance on all available treatment options
Personalised treatment plan
Price
£175
£300
If you'd like to expedite your appointment or have any questions for us before booking, you can reach us directly via WhatsApp
Speak to our senior nurse or fertility coordinator
15 min online video consultation
Initial guidance on our approach and treatments
Treatment options overview and next steps
Price
£0
Price
£0
Dr Sami Almusawa
Medical Director and Leading Fertility Consultant
45 min online video consultation
Review of your medical history and personal fertility goals
Expert guidance on all available treatment options
Personalised treatment plan
Price
£166.25 £175
If you'd like to expedite your appointment or have any questions for us before booking, you can reach us directly via WhatsApp

Free consultation with our speciality doctor
15 min online video consultation
Initial guidance on our approach and treatments
Treatment options overview and next steps
Price
£0
Price
£0

Dr. Nora Sahly
Speciality Doctor in Fertility, Sexual and Reproductive Health
45 min online video consultation
Review of your medical history and personal fertility goals
Expert guidance on all available treatment options
Personalised treatment plan
Price
£175