The highest Success rates in the uk

The specialists behind your care

Fertility consultants, nurses and midwives, embryologists, genetic counsellors, nutritional therapists and fertility counsellors — one multidisciplinary team, working from your first consultation through to your pregnancy scan.

"Most people arrive here after months of being passed between clinics, repeating the same history to a different doctor each time. We built Plan Your Baby so that wouldn't happen — one named consultant who stays with you, and a team of nurses, embryologists, counsellors and nutritional therapists behind them. Everyone on this page is part of that."

Marija Skujina
Founder & CEO
Read Marija's story
HFEA-LICENSED
Satellite clinic of ARGC
5.0 STARS
Rating on Google Reviews
450+
Locations in the UK
1,000+
Happy patients
Leading your treatment

Your Medical Experts

Every patient is assigned one named consultant who stays with them for the whole pathway — no rotating clinicians, no repeating your history.

Dr Nora Sahly

15+ yrs experience
Speciality Doctor in Fertility, Sexual and Reproductive Health · MBBS, MRCOG, MRCPI (O&G), DFSRH

Works at the Assisted Conception Unit at Guy's and St Thomas' Hospital, with a focus on fertility preservation and genetic testing.

Areas of expertise

Fertility preservation

Genetic testing (PGT)

Sexual & reproductive health

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Dr Lisa Stradiotto

20+ yrs experience
Fertility Consultant at Plan Your Baby · MBBCH, MRCOG

Experienced in complex fertility care, including recurrent miscarriage, reproductive medicine, egg donation and assisted conception.

Areas of expertise

IVF

Recurrent miscarriage

Ovulation induction

IUI

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Thursday, 16th April 2026 · 6:00 PM BST · Online

Prof Ying Cheong

25+ yrs experience
Fertility Consultant at Plan Your Baby · MB BCh BAO, MD, MRCOG, FRCOG

Qualified in medicine at Trinity College Dublin, with an MD from Sheffield and a research focus on the endometrium and recurrent miscarriage.

Areas of expertise

Endometriosis

Recurrent miscarriage

Endometrial health

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Dr Sami Almusawa

20+ yrs experience
Medical Director and Leading Fertility Consultant at Plan Your Baby™ MBBS, MRCOG

Manages complex cases, including recurrent miscarriage and PMOS.

Areas of expertise

IVF

Recurrent miscarriage

Reproductive endocrinology

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Day to day care

Nurses & Excellence of patient care

Every patient is assigned one named consultant who stays with them for the whole pathway — no rotating clinicians, no repeating your history.

Alessandra Ripanelli

Senior Fertility Midwife

Nine years in a busy London fertility clinic. BFS-certified in pelvic ultrasound and experienced in endometrial biopsies.

Anna Balchan

Senior Fertility Midwife

A midwife since 2012 and former nursing manager, working across IVF, IUI, egg donation, shared motherhood and surrogacy.

Katherine Romazina

Clinic Manager

Managed obstetrics and antenatal teams for the NHS before taking on the day-to-day running of the clinic.

Merilyn Barrantes

Senior Fertility Midwife

Came to fertility from surgical and critical care nursing, and now supports patients through egg collections and transfers.

Vivian Montero

Senior Fertility Nurse

ASRM-certified fertility nurse with over a decade of IVF experience across Central America and the Caribbean.

Behind the scenes

Laboratory, Genetics & Surgery

Reproductive surgery, embryology and genetic science — the parts of treatment patients rarely see, explained by the specialists who perform them.

Dr Venki

Consultant Obstetrician and Gynaecologist specialising in reproductive medicine

Clinical Lead for Hysteroscopy at King's Fertility and King's College Hospital, and RCOG preceptor for hysteroscopy training.

Karen Sage

Genetic Counsellor

Genetic counsellor and co-founder of Fertility Genetics, offering independent advice on testing options.

Valerie Shaikly

Clinical Scientist

Consultant Clinical Scientist and Fellow of the Royal College of Pathologists, co-founder of Fertility Genetics.

Vladimir Ovsyankin

Senior Clinical Embryologist

Nineteen years in embryology, from early PGT work in Chicago to senior laboratory practice at ARGC since 2006.

Alongside treatment

Nutrition & Wellbeing

Evidence-led nutritional therapy and acupuncture, offered as part of the pathway rather than sold as an add-on.

Hannah Pearn

Fertility Acupuncturist

Leads a fertility acupuncture team across four London clinics, combining Western and Traditional Chinese Medicine.

Milena Mastroianni

Registered Nutritional Therapist

BANT-registered, building nutrition and supplement plans around each couple's own fertility investigations.

Vicki Harmer

Fertility Nutritional Therapist

BANT-registered, supporting patients with PCOS, endometriosis, male factor infertility and recurrent miscarriage.

Emotional support

Counselling & Psychology

Fertility counselling is available at any point in your pathway — before you start, during treatment, or after a result you weren't expecting.

Dora Fotopoulou

Integrative Relational Psychotherapist

Twelve years across NHS and private practice: donor conception, solo parenthood, LGBTQ+ families and pregnancy loss.

Dr Louise Goddard-Crawley

Chartered Psychologist

Twenty years in the psychology of fertility and reproductive loss, including a decade at a London fertility clinic.

Nomy Cohen

Fertility Counsellor

Twenty-five years supporting individuals and couples through donation, surrogacy, pregnancy loss and early menopause.

Sandra Hewett

Humanistic & Fertility Counsellor

BICA-accredited counsellor working in both NHS and private clinics, including donor conception implications.

Book Your Free Consultation

Take the first step towards parenthood today. Our expert team is ready to guide you through your fertility journey with personalized care and support.

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Book a Call

If you'd like to expedite your appointment or have any questions for us before booking, you can reach us directly via WhatsApp

Initial Free Consultation

Smiling woman with glasses and long blonde hair wearing a white collared shirt against a light background.

Speak to our senior nurse or fertility coordinator

15 min online video consultation

Initial guidance on our approach and treatments

Treatment options overview and next steps

Price

£0

Price

£0

recommended

Fertility Doctor consultation

Man with glasses, beard, and striped shirt smiling in a circular avatar photo.

Included:

30–45 min online video consultation

Review of your medical history and personal fertility goals

Expert guidance on all available treatment options

Personalised treatment plan

Price

£175

Book a Call

If you'd like to expedite your appointment or have any questions for us before booking, you can reach us directly via WhatsApp

Man with glasses, beard, and striped shirt smiling in a circular avatar photo.

Included:

45 min online video consultation

Review of your medical history and personal fertility goals

Expert guidance on all available treatment options

Personalised treatment plan

Price

£175

£300

Book a Call

If you'd like to expedite your appointment or have any questions for us before booking, you can reach us directly via WhatsApp

Initial Free Consultation

Smiling woman with glasses and long blonde hair wearing a white collared shirt against a light background.

Speak to our senior nurse or fertility coordinator

15 min online video consultation

Initial guidance on our approach and treatments

Treatment options overview and next steps

Price

£0

Price

£0

recommended

Medical Director Consultation

Man with glasses, beard, and striped shirt smiling in a circular avatar photo.

Dr Sami Almusawa

Medical Director and Leading Fertility Consultant

Included:

45 min online video consultation

Review of your medical history and personal fertility goals

Expert guidance on all available treatment options

Personalised treatment plan

Price

£166.25 £175

5% off

Book a Call

If you'd like to expedite your appointment or have any questions for us before booking, you can reach us directly via WhatsApp

Initial Free Consultation

Portrait of a woman wearing a colorful floral hijab and a light beige top against a white background.

Free consultation with our speciality doctor

15 min online video consultation

Initial guidance on our approach and treatments

Treatment options overview and next steps

Price

£0

Price

£0

recommended

Medical Director Consultation

Portrait of a woman wearing a colorful floral hijab and a light beige top against a white background.

Dr. Nora Sahly

Speciality Doctor in Fertility, Sexual and Reproductive Health

Included:

45 min online video consultation

Review of your medical history and personal fertility goals

Expert guidance on all available treatment options

Personalised treatment plan

Price

£175

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Join our Live Webinar ‘PCOS to Pregnancy: Your Real Pathways’ for FREE

Thursday, 16th April 2026 · 6:00 PM BST · Online