The Team

Meet the team

Plan Your Baby is led by an executive team of fertility and health experts with specialisms ranging from gynaecology and embryology to mental health and nutrition.

With over 150 years of combined experience, our exceptional team provides a range of the highest quality fertility solutions alongside unparalleled support services, designed to make access to fertility care easier and seamlessly integrate into your daily life.

In addition to our executive team our services and treatments are provided by a large nationwide network of nurses, consultants, and other fertility, healthcare, and wellness specialists. With our wide-ranging combined expertise, we can offer tailored solutions in almost any scenario.

Where it started

We were founded on the vision to provide the highest quality Fertility Care. It was our aim to create comprehensive end-to-end assessment, treatment, and monitoring services where clients would feel truly supported and cared for throughout.

Our vision has led to a focus on both providing the highest quality treatment as well as the most extensive level of care. From at-home nurse appointments to nationwide testing centres, same-day test results, and next-day medication delivery, with no waiting times and 24/7 support, we have made every effort to ensure a smooth and stress-free experience.

150 Years of combined experience
10 Partnerships with world renowned companies in the fertility field
9 Key specialisations to help you on your fertility journey

Dr Sami Almusawa

Medical Director and Leading Fertility Consultant MBBS, MRCOG

Dr Almusawa is a highly qualified member of the Royal College of Obstetricians and Gynaecologists (London) having graduated in 2003, then working in the UK since 2006 in the field of general Obstetrics and Gynaecology.

In 2010 he started working exclusively in infertility at IVF Hammersmith and then he worked for 10 years at ARGC, the UK clinic with the highest success rates (source) with Mr Mohamed Taranissi, one of the most well-known IVF doctors worldwide. His specialities are in recurrent miscarriage/recurrent implantation failure, male infertility and Polycystic Ovarian Syndrome (PCOS).

Marija Skujina

Certified Fertility Nurse Specialist, & Plan Your Baby Founder

Marija is a Certified Fertility Nurse Specialist by European Society of Human Reproduction and Embryology, formally recognised by Council for European Specialist Medical Assessment. Her experience is as an assisted reproductive technology practitioner with extensive knowledge in fertility. With nearly 9 years of work experience in one of the world’s leading fertility clinics, Marija prides herself on providing independent fertility advice and guidance for patients based on up-to-date research.

Kumar Kunde

Kumar Kunde

Consultant Obstetrician and Gynaecologist MD FRCOG DNB(MAS)

Mr Kumar Kunde is consultant obstetrician and gynaecologist in London with over 30 years experience in the speciality including experience in world renowned hospitals in the UK and the United States. Mr Kunde is one of the senior consultants at Guy’s and St Thomas’ Hospital in London and leads the endometriosis treatment centre.

His interest in gynaecology is in fertility enhancing minimal access surgery that includes treatment of endometriosis, ovarian cysts and removal of fibroids.

Vladimir Ovsyankin

RCPath associate, HCPC registered Embryologist

A clinical embryologist with over 19 years of experience, starting in the Reproductive Genetics Institute in Chicago where they pioneered preimplantation genetic testing in IVF. Since 2006 he has been based at ARGC, the UK clinic with the highest success rates (source) as senior clinical embryologist.

Vladimir has led the changes in laboratory practices, particularly in preimplantation genetic testing. He considers daily contact with the patients is one of the crucial parts of the personalised IVF treatment

Dr Louise Goddard-Crawley

Chartered Psychologist PSYCHD, MSC, BSC, HCPC, BICA, BACP, BPS

Dr Goddard-Crawley is a chartered psychologist with over 20 years’ experience working as a health professional, with a special interest in the psychology of health.

She works with a number of women, men and couples who have been affected by infertility and miscarriage leveraging her experience with a leading London fertility clinic, where she worked as the deputy nurse manager for a decade.

Lisa Penny

Qualified Nutrition Coach

As a fully qualified nutrition coach, Lisa specialises in women’s health, specifically preconception and pregnancy. Through her own experiences of IVF success with her two sons in 2019 and 2022, Lisa has a deep understanding and knowledge of boosting fertility naturally with the foods to nourish your fertility and overall health.

Valerie Shaikly & Karen Sage

Valerie Shaikly & Karen Sage

Clinical Scientist & Genetic Counsellor

Valerie Shaikly, PhD is a fellow of the Royal College of Pathologists and registered consultant clinical scientist with the Academy of Healthcare Science and Health Care Professions Council, together with Karen Sage, MSc and Genetic counsellor, founded our trusted service Fertility Genetics

From their combined experience of over 50 years in the field of fertility, genetics and IVF, they provide a service dedicated to delivering personalised, accurate information to help people make sense of the genetic information and choices people now have when planning a family. They provide an independent service with no affiliation to specific genetic testing laboratories or outside investors to provide a high-quality service to best suit clients.

 They can support people who are planning families with natural conception or IVF patients and their providers to support understanding of the growing volume of genetic testing options and fertility treatment pathways

Yulia Osoyanu

Yulia Osoyanu

Fertility Coach

Your Fertility Coach Yulia’s journey as a fertility coach began after overcoming a decade of infertility, multiple IVF treatments and losses. Yulia offers personalised support, counseling and guidance to clients navigating the complexities of fertility challenges. Her compassionate approach focuses on holistic well-being, addressing both the physical and emotional aspects of fertility.

Julia holds an MA in Psychology, Diploma in Perinatal Psychology, Reproductive Nutrition Advisor Diploma and a Diploma in CBT.

Through open dialogue and empathetic listening, Yulia collaborates with clients to identify their goals and values, guiding them towards informed decisions and personalised action plans. Whether exploring fertility treatment options, navigating emotional challenges, or adopting lifestyle modifications, Yulia provides expert guidance and compassionate support every step of the way, laying a strong foundation for a successful fertility journey ahead.

Book a free video consultation

We understand that seeking fertility and pregnancy support can feel overwhelming. With a short introductory video consultation, we are here to make getting started easier.

Join us for just 15 minutes and learn about how our tailored solutions can help you to move forward in your journey to parenthood.

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