About us

our mission

We provide holistic and accessible fertility solutions by expert clinicians


Support from 9 world-class specialists

Same Day

Online appointments and the same results are available


Our services will fit in around you, wherever you are


Tailored treatment plans


Team with over 150 years experience at top clinic

“I spent more than 10 years in the most successful IVF clinics, and helped some 10,000 patients go through IVF.

I saw first-hand the emotional rollercoaster that is IVF: the journeys across the UK simply for a blood test, the financial pressure, the emotional drain of potential failure, and the absolute lack of support.

I knew there was a better way.

I also saw the wonder that is helping parents conceive (I’m even a godmother for one of them!). Facilitating their dream of becoming parents is absolutely incredible. That’s why I launched Plan Your Baby: to help parents conceive in a fully supported and holistic manner. Fertility support is not just a medical procedure, it’s physical, mental, and emotional too – Plan Your Baby provides holistic support for every aspect.”


Marija Skujina, Chief Baby Planner & Plan Your Baby Founder

Our Team Has

Years of combined experience

Partnerships with world renowned companies in the fertility field

Key specialisations to help you on your fertility journey

Years of combined experience

Partnerships with world renowned companies in the fertility field

Key specialisations to help you on your fertility journey

On top of our expertise, we’re committed to providing holistic support to each of our patients

Clinical Medical Nutritional Psychological Mental

Dr Sami Almusawa

Medical Director and Leading Fertility Consultant MBBS, MRCOG

Read Experience

Dr Almusawa is a highly qualified member of the Royal College of Obstetricians and Gynaecologists (London) having graduated in 2003, then working in the UK since 2006 in the field of general Obstetrics and Gynaecology.

In 2010 he started working exclusively in infertility at IVF Hammersmith and then he worked for 8 years at ARGC, the UK clinic with the highest success rates (source) with Mr Mohamed Taranissi, one of the most well-known IVF doctors worldwide. His specialities are in recurrent miscarriage/recurrent implantation failure, male infertility and Polycystic Ovarian Syndrome (PCOS).

Marija Skujina

Certified Fertility Nurse Specialist, & Plan Your Baby Founder

Read Experience

Marija is a Certified Fertility Nurse Specialist by European Society of Human Reproduction and Embryology, formally recognised by Council for European Specialist Medical Assessment. Her experience is as an assisted reproductive technology practitioner with extensive knowledge in fertility. With nearly 9 years of work experience in one of the world’s leading fertility clinics, Marija prides herself on providing independent fertility advice and guidance for patients based on up-to-date research.

Kumar Kunde

Consultant Obstetrician and Gynaecologist

Read Experience

Mr Kumar Kunde is consultant obstetrician and gynaecologist in London with over 30 years experience in the speciality including experience in world renowned hospitals in the UK and the United States. Mr Kunde is one of the senior consultants at Guy’s and St Thomas’ Hospital in London and leads the endometriosis treatment centre.

His interest in gynaecology is in fertility enhancing minimal access surgery that includes treatment of endometriosis, ovarian cysts and removal of fibroids.

Ruth O’Dwyer

Certified Fertility Nurse Specialist, & Midwife Sonographer

Read Experience

Ruth has more than 15 years experience in nursing and midwifery with a diploma in obstetrics and gynaecology from RCSI Ireland and a certificate in medical ultrasound with specific focus on gynaecology and early pregnancy from University of Bournemouth, UK. She is a member of the British Medical Ultrasound Society, Senior Infertility Nurses Group and European Society Human Reproduction and Embryology.

Ruth has a very personal approach with fertility patients and a thorough understanding of the
roller-coaster of emotions that oftentimes goes hand in hand with the journey. In 2019 and 2021
Ruth’s two small children were born following different and difficult fertility journeys.

Vladimir Ovsyankin

RCPath associate, HCPC registered Embryologist

Read Experience

A clinical embryologist with over 19 years of experience, starting in the Reproductive Genetics Institute in Chicago where they pioneered preimplantation genetic testing in IVF. Since 2006 he has been based at ARGC, the UK clinic with the highest success rates (source) as senior clinical embryologist.

Vladimir has led the changes in laboratory practices, particularly in preimplantation genetic testing. He considers daily contact with the patients is one of the crucial parts of the personalised IVF treatment

Dr Louise Goddard-Crawley

Chartered Psychologist

Read Experience

Dr Goddard-Crawley is a chartered psychologist with over 20 years’ experience working as a health professional, with a special interest in the psychology of health.

She works with a number of women, men and couples who have been affected by infertility and miscarriage leveraging her experience with a leading London fertility clinic, where she worked as the deputy nurse manager for a decade.

Lisa Penny

Qualified Nutrition Coach

Read Experience

As a fully qualified nutrition coach, Lisa specialises in women’s health, specifically preconception and pregnancy. Through her own experiences of IVF success with her two sons in 2019 and 2022, Lisa has a deep understanding and knowledge of boosting fertility naturally with the foods to nourish your fertility and overall health.

Valerie Shaikly & Karen Sage

Clinical Scientist & Genetic Counsellor

Read Experience

Valerie Shaikly, PhD is a fellow of the Royal College of Pathologists and registered consultant clinical scientist with the Academy of Healthcare Science and Health Care Professions Council, together with Karen Sage, MSc and Genetic counsellor, founded our trusted service Fertility Genetics

From their combined experience of over 50 years in the field of fertility, genetics and IVF, they provide a service dedicated to delivering personalised, accurate information to help people make sense of the genetic information and choices people now have when planning a family. They provide an independent service with no affiliation to specific genetic testing laboratories or outside investors to provide a high-quality service to best suit clients.

 They can support people who are planning families with natural conception or IVF patients and their providers to support understanding of the growing volume of genetic testing options and fertility treatment pathways

Rebecca Holloway

EMCC Accredited Coach MSc

Read Experience

Rebecca is a trained and EMCC accredited life coach, with specialist knowledge of fertility issues and treatments, having worked for 14 years at the UK’s most reputable IVF unit.

Rebecca creates a safe, confidential and peaceful environment to listen to your fears, facilitate your reflection and help to give you the confidence to help you through your fertility journey. She will be able to help you manage your expectations of the processes involved in fertility treatments as well as the emotional highs and lows that you may experience.

Some clients like to speak for an hour once per week, some like to speak more regularly, for example 2 or 3 times per week for 20-30 minutes during treatment cycles or early pregnancy.

Conditions We Can Support In Addressing

Provide End-To-End Treatment For:

✓ Ovulation disorders
✓ Hormonal imbalances
✓ Low Ovarian Reserve
✓ Irregular menstrual cycles
✓ Primary infertility
✓ Secondary infertility

✓ Endometriosis
✓ Unexplained Infertility
✓ Diminished Ovarian Reserve (DOR)
✓ Surrogacy
✓ Donation
✓ Male infertility
✓ Semen analysis
✓ sp DNA fragmentation interpretation

✓ Carrier screening
✓ Preimplantation genetic testing for monogenic disorders
✓ Genetic factors
✓ Autoimmune disorders
✓ Recurrent implantation failure
✓ Recurrent miscarriage
✓ Pgta/sr/m

Offer Support & Patient Advocacy For:

✓ Blastocyst freezing
✓ Egg Collection
✓ Fertility preservation: egg/sperm freezing
✓ Embryo development

✓ IVF (conventional insemination) vs ICSI vs PICSI ,IMSI
✓ Embryo development
✓ Lifestyle and egg/sperm quality
✓ Recurrent implantation failure

✓ Embryo development
✓ IVF (conventional insemination) vs ICSI vs PICSI ,IMSI
✓ Recurrent miscarriage


What our clients say

“Plan Your Baby followed my monitoring and multiple treatments very precisely and carefully on a daily basis starting from day 1 until the 5th week of pregnancy.

They are extremely knowledgeable and skilled, very attentive, highly accommodative and available even in the late hours. They take a very responsible approach in everything they do, for example they don’t just do a quick scan as a matter of fact, but instead invest enough time to do it properly so they make sure nothing is overseen. The experts spend lots of time with you and are very patient in explaining absolutely everything and answering all of your questions.”

“I contacted Plan Your Baby before my 4th IVF stimulation and my only regret was that I had not done it earlier. It could have saved me 2 years of my life and £30,000 which I spent in clinic with different specialists”

“I loved working with Plan Your Baby. They made my fertility journey as seamless as possible, providing the consistent support that I needed, from emotional support to guidance through the necessary scans and procedures, as well as full medical consultation”

Confused about your fertility options?
Uncertain about related medical conditions?

Read our blog for information and support on all topics fertility-related

Infertility Causes

Diagnostic tests and treatments

The Emotions of Infertility

The latest research on fertility

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